Innocent Maestro's views

Lal Batti in English means Red Beacon .We have the obsession  that one person becomes big renowned  and popular person then a Lal Batti is put in their Cars/SUV’s.This is another indication of VIP culture that exists in India.Its disappointing to see that politicians,law makers,Reputed medical officers and almost all walks of life have red light attached in top of their cars.We are triying to indicate  that these people are very important persons and so they should be treated differently and for these whole traffic should wait,an ambulance should wait .This also conveys that rest all people are LIP(least important person).We are in the 21 st century  and if this kind of hypocritical discrimination  exists in our  society then we are giving very bad sign to the nation.The only  deserving lal batti that should be used is by ambulance,police jeep and  Fire  alarm.These justify the Lal Batti as they  are in hurry in order to save the life of a person who is in danger.Supreme Court has r

One of my friends told me have I visited any mythological theme park.Then my eyes lighten up and I begin scratching my head and asked him what are you asking ?.He told me to visit Surendrapuri.Situated in the outskirts of Secunderabad ,Surendrapuri is well thought out masterpiece.Spread out in vast locality and takes around 3-4 kms where we dive into hindu mythology.Surendrapuri is a place where  a person can easily get taste of Hindu mythology and significant events that took place in hindu mythology.Park  consists  of man made sculptures,stories of Indian mythology.Its fun to enjoy the journey the park takes you in. The park almost covers all the holy places in India which includes 4 Dhams,12 Jyoti Lingas ,18 Shaktipeetham,Significant events of Ramayan,Mahabharat and Bhagvatam.The amount of detailing and thought process been put into the making of sculptures is incredible.Sculptures are self explanatory so for a  well informed mythological person it will be easy thing to unde

The destruction caused by 1999 Super cyclone was fresh in memories of Odia People.Super  Cyclone  which had struck Orissa on 1999 claimed lot of lives of people.Thousands of people lost their lives and also created carnage which still remains very much fresh and new in minds of Orissa People.Orissa Government at 1999 faced lot of flak  because preventive actions were not taken during that time.Being  a costal state where one side covered by sea is always vulnerable to Natural disasters like cyclone and Flood.So it was challenge for the government to take up the challenge whenever it comes once again.Around 14 years after Nature  challenged our preparedness and Boy Odisha Government was prepared to it.So let us focus to some of the important points that Odisha Government did correct:- 1.IMD was in immense pressure because predictions went horribly wrong in  recent Uttarakhand floods.So it had to pull up the socks and get the act correct.Adding to this pressure many Amer

Bollywood over recent years has got its makeover. Bollywood has completed its 100 years and everybody in Btown are proud of this feet. Bollywood is so famous worldwide because it celebrates Indian culture,tradition,dance,music and songs.But lately we have seen that songs which are used in the movies have no meaning at all.Previously the songs that were used in movies were so serene,peaceful, melodious & was soothing to hear.When we dive into generations where Raj Kapoor,RD Burman  and Kishore Kumar we had experienced lot of melious tunes that we can able to cherish today.But now  a days songs which are made hardly have lyrics or meaning to it.For example Munni Badnam,Sheela ki Jawani and Fevicol .Yes this songs were chart busters ,blockbusters  broke  all the records.This songs  were successful not because they were great melodious but because of  raunchy music beats ,catchy  lyrics and clever music.This songs are popular  but nobody will be able to remain lyrics of this songs

Film making in India has taken a 360 degree turn.Producers have understood the importance of film and accordingly promotions are made for the film.Now a days I believe that almost 1/8 th of budget of a Film is spend in its promotion.Production houses choose innovative ways to target audiences and create buzz in market.Chennai express is one of the best example of movie with a perfect branding,marketing and promotion strategy.I do not say that Chennai express is successful only because of its clever promotions but this has definitely contributed for the movie doing well in theatres. A few examples which I think has contributed to success are 1.It is believed that Red chiilies entertainment invested a huge budget on outdoor advertising which includes hoardings,posters & billboards etc.It is estimated that around 1.4 crore was sent alone in Mumbai for setting up its posters/hoardings.This strategy was done to create buzz among masses about the movie which was a lucrat

When God created Money and asked what you will do.It said I will increase greed of humans,it said it will spoil the relationship of husband and wife,it will kill one human being,it will create disturbances between 2 brothers and 2 good friends and also make Nation’s pride into Nation’s shame.Latest spot fixing scandal actually proves the above statement.These players actually played with emotions of millions of Indian cricket fans.India actually worships Cricket as a religion rather than a sport.This is shame to IPL. IPL since its inception is hugely successful but no short of controversies.There are so many celebrities involved in IPL plus you have money,glamour,cheer girls etc.All these influences a cricket player or aspirant cricket player to involve himself in spot fixing . Spot fixing has salvage the reputation of the sport we love.All of talking about it but let us findout solutions to curb spot fixing   1.BCCI one of the most influential,rich cricket boar

The typical stereotypes that exist in a typical Indian Households.Indian parenting has understood the liberity and freedom that a child can choose and become.If a child tells he wants to be cricketer then typical Indian  parent will tell that he should be next Sachin or Kapil.If he says actor then Indian  parent will tell that he/she should become next Amitabh Bachchan or Dilip kumar .By mistake if the child has not decided on profession then give example of Grandparents even family members.I ask this question Why? Why?.Let me tell you I am not pointing finger on Indian parenting .Indian parenting is one of the best in whole world.But excess of anything is also very dangerous.Indian parents typically take extra care and very much concerned about their children.But this extra concern may  create barrier between child and parents.So the stereotypes should be reduced. India is becoming younger and fresher ,energizer and  emerging.So do not be potrayed as example rather be an e

Honesty is the Best policy.When it is in books everybody feels that practically it is not impossible but when one person actually does it.He/she  shuts down clearly all the stereotypes that one possess.The Best example is Mr Manik Sarkar.Well you will be wondering  who is he a cricketer?,a actor? A businessman.But no he is just a politician.Now eyebrows will be raised,eyes will wink  that how a “Politician can be Honest”.Politics  word in India is basically considered to be slang but this guy is an exception.Now we will be wondering then why does he mantains low profile.But the fact is media both print and TV had covered less about him.Simply to introduce He is Chief Minister  of Tripura.He is elected 4 th consecutive time.What so great about him  Well I took out some facts of him directly from net:- 1. He is the poorest but Purest Chief Minister of India. 2. He has been elected as chief minister consecutively for fourth term 3. He doesn’t own a home; 4. His bank

The court have delivered tough message by declared  Sanjay Dutt guilty.There is famous saying which says that Justice Delayed  is Justice denied. This is  the best example  of this saying.Supreme court proved that law is not different for celebrities and ordinary man.But it took nearly 20 years to deliver justice .Sanjay was declared guilty in 1993 Mumbai Blasts.This shows the loopholes in our law that a person can manipulate even after he is declared suspect.In this 20 years the life has changed upside down for Sanjay Dutt.Sanjay Dutt was able to build his own Brand equity.Sanju was able to transform himself from actor turned producer and turned politician.Is it not  shameful that  person who was rather a suspect in illegal arms case in 2009 was able to contest in Lok Sabha elections.Even surprising that the media is potraying him  as a freedom fighter.But for your Information Indian media Sanjay Dutt had   terrorist interactions, and illegal possession of a 9mm pistol and an   AK-

Advertising   is a form of   communication   for   marketing   and used to encourage,   persuade audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.This is what Wikipedia defines a advertisement.This is exactly what Frooti’s new ad has done.Scorching summer is back and price war has started between Coke and Pepsi.These 2 brands have almost ignored Frooti.Frooti has always strike chord with its consumers with its innovative branding at right place and at right time.This time also  "Magic of Frooti" campaign it is also no way different.  Frooti new ad completely stressing high on branding elements.The way the ad is conceptualized,scripted and showcased is a  perfect example of how ad should be done.The story,lyrics and casting of  both children and adults is actually superb.Music and jingle compliments to the ad and the situation.One more important thing is  SRK  glugging a full bottle of Frooti.That adds cherry

Today’s automobile market has changed drastically.The way business is done is also changed.Lifecycle of products is also changed.The product lifecycle is reduced,shortened and is changing very fast.This is applaicable for all industries and is no way different for automobile industry.Automobile industry in India few years ago was in very nascent stage where consumers were looking for value for money but know consumers are willing to pay more or say to say spend more on buying cars.The players in Automobile sector are completely revamping their strategy but in this race the Indian carmaker has lost it.This has shown in its financial results were there is sharp decline in the sales. Tata Motors the trusted name car maker which has the ability to build world’s cheapest cars and also has the ability to build vehicles like Sumo and Safari.But this carmaker is facing stiff competition from all sides be it consumers and also its rivals.Talking about rivals Mahindra has eaten share

There was a time when banks used hardly any computers for their daily operations.Infact they opposed the use of computers .They preferred their  traditional way of banking.But winds of change had to come and it came that nobody expected it.Even it was a pleasant  surprise banks adopted the use of computers and this made banking day to day operations more simpler.Now we see banks are aggressively adapting Internet banking,mobile banking and also phone banking.Credit cards have now become integral part in  banking . So as credit card frauds ,financial frauds have also increasing .Recently there was a news that one persons credit card were used simultaneously in different locations.Well hackers,frauders bypass payment gateways & hack customer accounts .This is a high alert and very much big concern for banks.Banks in order to win in marketplace are going digital but they are not focussing or should I say they are not ensuring safety and security.                                  

R ecently in newspapers and media you see lot of articles are flown in the media that MBA are hired less .Only 10% of MBA graduates are hired to the corporate sector.What’s the reason behind this .It has been mentioned that because of more no of MBA colleges .Lot of MBA colleges  have come up in all over India.That’s the prime reason mentioned in the article .To an extent I do not agree with this article .The reason is there is lot of engineering colleges all over India but the demand for engineering graduates has not increased or decreased .There is stability of demand in corporate sector for engineering students. The main reason or root cause is not because of more no of colleges .Firstly,MBA course curriculum has to change .MBA means  presentations, attention to detail,analysis friendly and specially one should have common sense.MBA as name says it talks about business and the fact is business cannot be taught it has to experienced  so MBA acts as a enabler in building the

Maruti a household name in India.Maruti symbolizes people car in India.From layman to business tycoon everybody recognizes Maruti.Even though Indian government has no stake in the automobile still Suzuki motor corporation has kept the name because of strong brand recall and mindshare that maruti possess .Automobile sector is one of business which depends on  lot of parameters to be successful .I  believe that one of key parameters is volume or variety.Volume is how much cars that automobile is able to manufacture.While variety refers to the different kind of vehicles that a brand can offer.Automobile sector is more of volume driven business.But Maruti Suzuki thought else wise and followed variety than volume. Let us focus on some of the models that it has launched.You have entry level cars such as Maruti 800,Esteem and Alto while hatchback car segment Ritz,A-Star,Swift,Wagon R and Sedans like Ertiga,Dzire,SX4. Multipurpose vehicles like EECO,Omni et c.Not to forget the m

This was the topic before some months back then I would have said quiet happily yes it is safe and best place to live in.But now when somebody asks me this question I think twice before saying  yes because conditions have drastically changed .It is not the same India where I lived in.It has changed completely be it economically, socially or politically.There are some underline factors which has made India unsafe Scam India       Corruption:- Everywhere in India there is lot of corruption.Be it bureaucracy,office work or politicians do it.The no of scams that have occurred in last few years have really led down and have caused serious threat to our economy.Be it Tehelka scam,2G scam,Taj Corridor Scam,Satyam scam or Commonwealth scam.These scams have ruined the growth of our country very badly.        Legal laws:- The legal laws are not so strict and right punishment is never given to criminals.The legal system is having that kind of structure where criminal ajmal aamir ka

India is in road to become a superpower.It has made significant improvements in all  fields of life.Be it advancement in telecom or low cost software development or investment in infrastructure or increasing medal tally in Olympics.This is a new india which is  progressive young fearless .Let me reflect on some of factors which contributed to the growth of India.The factors are below:- Human Resource:- Previously people in  India  were seen as a liability .We considered people as   one of the weakness in our growth.But now in 21 st century people are considered as an asset and it has become strength.People have become   prime  contributors  to the growth engine of our country Entrepreneurs: Previously   entrepreneurs were considered to be villain.India society is so much orthodox that it does not encourage   entrepreneurs.But now in 21 st century the myth has changed where entrepreneurs are considered role models and they are socially accepted.That’s why we ha

Each organization is considered to be unique.Uniqueness of any organization is in respect to the DNA of the particular company.Uniqueness of particular organization can be in terms of its  innovation,way of working and various other parameters.Regardless to say that unless a organization does not innovate it will not grow in marketplace.Now consider why Microsoft and Google did not loose in the competition in marketplace.Google did not loose like Netscape. Companies have their own style of working which contributes to the success and make them blockbusters.Now when we consider Microsoft and Google both have  different ways of doing it.Microsoft follows Spiral model and Google follows Iterative model in order to launch new products. When we compare Google’s android which primarily followed Iterative or incremental model in which product(Android ) was build.Google identified set of requirements and they prioritized requirements and found out the most important and build o

Software development has seen lot of changes in respect to how is developed.Previously,the project managers & project leads used to follow waterfall,v,incremental or iterative.But these models never made developers more accountable.Infact PM(Project Manager) was the only point of communication with customer/client.Agile software development emphasizes developers to not only be  responsible but also makes them more accountable.So what is different from agile methodology from traditional RDCT(Requirements,Design,Coding & Testing) .I want to describe readers about Agile methodology Q1.What does Agile mean? Ans:-Agile in literary means responding to change and also fast track development Q2.Does “fast track development” means no documentation? Ans:-Absolutely not everyone believes that agile means no documentation .We have to do documentation but the content and length of document is reduced not the document is not omitted. Q3.Which projects should fo