The typical case of Sanjay Dutt

The court have delivered tough message by declared  Sanjay Dutt guilty.There is famous saying which says that Justice Delayed  is Justice denied. This is  the best example  of this saying.Supreme court proved that law is not different for celebrities and ordinary man.But it took nearly 20 years to deliver justice .Sanjay was declared guilty in 1993 Mumbai Blasts.This shows the loopholes in our law that a person can manipulate even after he is declared suspect.In this 20 years the life has changed upside down for Sanjay Dutt.Sanjay Dutt was able to build his own Brand equity.Sanju was able to transform himself from actor turned producer and turned politician.Is it not  shameful that  person who was rather a suspect in illegal arms case in 2009 was able to contest in Lok Sabha elections.Even surprising that the media is potraying him  as a freedom fighter.But for your Information Indian media Sanjay Dutt had  terrorist interactions, and illegal possession of a 9mm pistol and an AK-56 assault rifle.Not only this but Corporate Brands like Gitanjali still is featuring in his ads.When asked about this  then Meher Chowski says that "Will anyone stop watching his movies when he is in jail? The answer is 'no'.What kind of answer is this.Let me tell you this will not enhance the brand but tarnish the image of brand .Many Brand consultants believe that this could be harmful.Yes he has delivered larger than life roles.His Gandhigiri is liked by both the masses and classesBut vaastav  he has been declared  real life “Khalnayak” not reel life “Munnabhai”.

Sanju’s lamented before the media and broke down in front of reporters.Sanju was shaken with the verdict but this case shows that Sanju’s brand is bigger than life and shame on Media covering it so closely and potraying him as hero.