Hero's Supply Chain
Hero is one of the world’s biggest 2 wheeler manufacturer.Its sales has touched nearly 46lakh in 2009-10 fiscal year.Now I always wondered what has contributed to the success of 2 wheeler.There may be numerous factors that contribute to the success .It may be first mover advantage that it had.It was able to connect with indian consumers and was a motorcycle was synonymous to Hero Honda.Models like Splendor,Passion was a blockbuster which contributed to the growth of company.Secondly,the technology back up that it had with Honda working with technology and tailoring or producing customized motorcycles for the Indian market.Thirdly,the most important and strong factor which I believe is the efficient and strong distribution network whether it be in terms of dealers,spare parts,authorized distributors. Supply chain network is one of the key strengths which contributed to the success of Hero.Companies manufacturing plants are supplied raw materials and components by more than