Frooti’s new ad is a double thumbs up


Advertising  is a form of communication for marketing and used to encourage, persuade audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.This is what Wikipedia defines a advertisement.This is exactly what Frooti’s new ad has done.Scorching summer is back and price war has started between Coke and Pepsi.These 2 brands have almost ignored Frooti.Frooti has always strike chord with its consumers with its innovative branding at right place and at right time.This time also  "Magic of Frooti" campaign it is also no way different. 


Frooti new ad completely stressing high on branding elements.The way the ad is conceptualized,scripted and showcased is a  perfect example of how ad should be done.The story,lyrics and casting of  both children and adults is actually superb.Music and jingle compliments to the ad and the situation.One more important thing is  SRK  glugging a full bottle of Frooti.That adds cherry on the cake.SRK glugging is actually a very strong head on answer to  Katrina’s Silce aamasutra.We have seen that celebrity who are used in ads have so much dialogues and other elements in ads.I actually feel  that  product is not branded but celebrity himself its branded.This is the first time where Creative Land Asia and Parle Agro have strike the right chord by giving SRK a very simple dialogue “What”.The climax of the ad is even mind boggling where Parle Agro has tried to rebrand from children’s drink to Adult drink.



We have seen that big battle of bottles is again going to start.Where pepsi has planned nearly 400 cr campaign in order to regain its lost spot in India.It has targeted IPL and has almost buyed all possible spots where it can regain its spot.While Coke focuses on price cut,distribution and celebrity endorsements.But I feel that in this rush these 2 players have almost isolated Frooti who slowly but strongly trying to eat market share of Coke and Pepsi.

Well it will be interesting to see in this scorching heat which brand will be able to quench more thirsts whether it is Coke,Pepsi or Parle Agro.Who will have the last laugh?

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