Posts

Broadcast yourself :now with a twist

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Well this tagline is the most appropriate for You tube.Youtube is basically a video sharing website where users can upload,share and view videos.Most of content which is uploaded in youtube is either uploaded by individuals ,corporations etc.You can find videos of all categories uploaded from various places in globe.Sport events,product launches,movies,seminars,software tutorials and you name it all are available in youtube.That’s why you tube has become so popular and so huge that Google acquired it on 2006.Youtube is now a google company.Google’s biggest revenue comes from  adwords.You tube after google acquired it understood the volume of business that you tube can generate it.Everyday one can see there are million of users upload videos on portal. In recent months we can see a new look of youtube has come into the market..Youtube website is loaded with ads.Companies are seeing new ways of marketing their products.Youtube is the latest addition into that.Firstly there ar...

2012 medal count 6: can we increase it?

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Olympics is considered to be a pinnacle of sport.Olympics defines the careers of many sportspersons.New records are made new milestones are achieved and some really big defining movements of sportsman career are also achieved.India which is predominantly a cricket crazy nation never had the success in olympics.The nation was satisfied with 1 medal.There was no such coverage ,no build up etc.But a lightening like thunder came in 2008 where India won 3 medals which was beyond expectations of nation.This saw new heores arise in terms of Sushil,Vijender and Abhinav.They got accolades from every nook and corner possible. Indian contingent and everyone started taking olympics seriously.The new trendsetters left no stone unturned to promote their respective sport.This led to doubling their medal tally in London.But question lies is it enough in a huge populated country 6 medals are enough?.These questions remain unanswered.When we probe depper into this question we will find  ou...

Nokia-Disconnecting People

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IT outsourcing is one of the pillars of Indian economy.Though it contributes only 10% to Indian economy.IT growth should be thanked to  India's telecommunication network.We should be happy to know that India is  the 3 rd largest in the world on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. The handset industry in India has been an attractive destination for the global mobile phone manufacturers from the very start. Mobile phones in India  serve the growing communication needs.Nokia was one of the latest entrant and it created trust among people or so to say ”Connected people”.But now the connection is becoming weak  or so to say it is “Disconnecting people”. Nokia’s downfall is a classic case  of market leaders  downfall.Nokia entered very early into the Indian market.It has  delivered some really big blockbuster models like recharge phone Nokia 1100,Noki...

ERP is like a Baby

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Well attending a seminar enlightened me about ERP and essentials of ERP .The seminar focussed only on positives of ERP but there are lot of challenges in implementing ERP.Well one should understood that ERP is not a complete product rather it is a semifinished product that tries to automate both internal and external information systems.Previously ERP was used to integrate only basic functions in an enterprise but know it has increased to newer level were ERP is integrated with suppliers/vendors and also customers if  possible. Now question comes should every organization go for ERP?Organizations think that our business is not doing well lets go for ERP?Our records are too much paper work is more so lets go for ERP?Whatever may be the reason ERP implementation cannot be a solution.One should understand that above mentioned are problems in the process so if you go for ERP implementation it will just automate the process but not change the existing  process .Above ques...

Mcdonald’s is a operation genious

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Operations management is a field which is related with the strategy of organisation which helps to optimize existing resources and get maximum output in cost effective and timely manner.Mcdonalds is one of those food chain corporations which has implemented operations management principles and got maximum revenue . Product : Mcdonald deals with hamburgers .So when it wanted came into India it had to study the indian market.Indian consumers have different taste and prefernces.So in order to understand the customer preference it had done market research in Mumbai where it found out that from a normal common man to a software engineer.Everybody is fond of eating Vada-pav .So it modified its product according to tastes and preference of  Indian consumers and served burgers with Indian flavours . Capacity planning : Demand is not easy to predict .There is always a element of error attached into it.When Mcdonald initially came to India it had opened only in New delhi and...

Ready to cook is growing

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Time and tide waits for none .So now people are living in such a hurry.They do not have time to take their timely meals also.Our cities are crowded while our traffic is increasing day by day.Cities is becoming more crowded.This busy life has given rise to a new segment growing so to say a  business opportunity. Well when we now walk into supermarket there are so many brands offering ready to cook.Specially noodles section is flooded with so many players .There are so many players who have quietly entered into this segment and giving a really tough time for market leader(Maggi) .Chings hakka noodles offering chinese touch while Sunfeast yippee noodles are an alternative while knorr soupy noodles have also satisfied the taste buds of people.These companies promoted their products aggressively by endorsements and many other campaigns. This led to the decline of market share of Maggi .Maggi quick to understand the importance of market and situation reacted swiftly....

Need of Succession planning

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Pranab Mukherjee has become the 13 th president of India.Being chosen the first citizen he was elated by the support given by his party members and others.The Indian presidential elections this time saw a political angle attached to it.There was lot of hype and   buzz for the candidature .But leaving Dr.Kalam nobody has done justice to the post.  Srimati Prathiba patil term was reigned with controversies and we can term it as controversial legacy.So what I want to convey here is great deal of planning and many other factors should be considered while choosing the first citizen of the country . Succession planning so to say helps in solving these issues.To define succession planning in a simple way it is a Succession planning   is a process for identifying and developing   internal people   with the potential to fill key business leadership positions in the   company .  Succession planning is a way where company can find out availability of expe...