Nokia-Disconnecting People


IT outsourcing is one of the pillars of Indian economy.Though it contributes only 10% to Indian economy.IT growth should be thanked to  India's telecommunication network.We should be happy to know that India is  the 3rd largest in the world on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its market. The handset industry in India has been an attractive destination for the global mobile phone manufacturers from the very start. Mobile phones in India  serve the growing communication needs.Nokia was one of the latest entrant and it created trust among people or so to say ”Connected people”.But now the connection is becoming weak  or so to say it is “Disconnecting people”.


Nokia’s downfall is a classic case  of market leaders  downfall.Nokia entered very early into the Indian market.It has  delivered some really big blockbuster models like recharge phone Nokia 1100,Nokia xpressmusic and Nokia C5-03.Till now in Indian market we should be amazed that out of 15 top handsets there were 7 models from Nokia.After enjoying honeymoon  in Indians mind and heart some challengers captured the teriitory that Nokia never thought.


At low end segment Nokia facing tough challenges from the home-grown players such as Micromax, Karbonn and Spice.Specially Micromax  which concentrated on the rural market first and then on urban areas and also price conscious QWERTY keypad and affordable double SIM.Samsung in high end segment which I thnk is market challenger delivering affordable tablets on all platforms.Secondly,Nokia’s decline reason is late entrant into Smartphone market.Nokia was not able to understand the changing taste of consumer which was also a big factor.Thirdly,Nokia partnering with Windows for their smartphone saw a negative impact on share price So basically Nokia has to focus on consumer needs merge with new technology pay attention to design and deliver value to customer and try to again connecting with people.

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