Broadcast yourself :now with a twist

Well this tagline is the most appropriate for You tube.Youtube is basically a video sharing website where users can upload,share and view videos.Most of content which is uploaded in youtube is either uploaded by individuals ,corporations etc.You can find videos of all categories uploaded from various places in globe.Sport events,product launches,movies,seminars,software tutorials and you name it all are available in youtube.That’s why you tube has become so popular and so huge that Google acquired it on 2006.Youtube is now a google company.Google’s biggest revenue comes from  adwords.You tube after google acquired it understood the volume of business that you tube can generate it.Everyday one can see there are million of users upload videos on portal.

In recent months we can see a new look of youtube has come into the market..Youtube website is loaded with ads.Companies are seeing new ways of marketing their products.Youtube is the latest addition into that.Firstly there are image ads which appear on bottom of video pane whenever we play a video.This gets disabled once visitor clicks the close button.Image based advertisements I regard as the cheapest.Secondly,there are video ads which can be skipped after 6 or 4 secs .This ads I think are moderately priced.Thirdly,there are video ads which are compulsory in nature and user/visitor has to watch before entering into real video.This ads I think are the costliest.Youtube’s new revenue model is somewhat looks like this.With millions of visitors visiting youtube daily this ad model makes a great source of revenue.While advertisers need not take headache of finding right customer for their ads.Youtube based upon search ,visitor gets ads which ensures 100% reach to customers.This is one of powerful medium of advertising.Advertising industry is seeing lot of change and youtube advertising is one of the best example for it.


Visitors have to spend more time to watch their videos, marketers get full value for their ads and Youtube gets revenue .To sum it up based upon visitor ‘s search ads are displayed and he is only source of revenue generation for youtube.So now broadcast yourself with a twist

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