Ready to cook is growing


Time and tide waits for none .So now people are living in such a hurry.They do not have time to take their timely meals also.Our cities are crowded while our traffic is increasing day by day.Cities is becoming more crowded.This busy life has given rise to a new segment growing so to say a  business opportunity.


Well when we now walk into supermarket there are so many brands offering ready to cook.Specially noodles section is flooded with so many players .There are so many players who have quietly entered into this segment and giving a really tough time for market leader(Maggi).Chings hakka noodles offering chinese touch while Sunfeast yippee noodles are an alternative while knorr soupy noodles have also satisfied the taste buds of people.These companies promoted their products aggressively by endorsements and many other campaigns.



This led to the decline of market share of Maggi .Maggi quick to understand the importance of market and situation reacted swiftly.Now Maggi has roped in Mr.Amitabh Bachchan and also added new flavour in their noodles product.Amitabh Bachchan urges Maggi lovers to send interesting stories connecting with Maggi and their life.With this campaign it has served 2 major causes one endorsement by celebrity and secondly emotionnaly touching the hearts of consumers.This campaign has also led to strong message to rivals saying that Maggi is the oldest brand in ready to cook noodles segment.The impact of this campaign say Maggi gained 2% in its market share from 85% in June.So ready to cook is growing and it will grow in much faster pace than expected 

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