Ready to cook is growing


Time and tide waits for none .So now people are living in such a hurry.They do not have time to take their timely meals also.Our cities are crowded while our traffic is increasing day by day.Cities is becoming more crowded.This busy life has given rise to a new segment growing so to say a  business opportunity.


Well when we now walk into supermarket there are so many brands offering ready to cook.Specially noodles section is flooded with so many players .There are so many players who have quietly entered into this segment and giving a really tough time for market leader(Maggi).Chings hakka noodles offering chinese touch while Sunfeast yippee noodles are an alternative while knorr soupy noodles have also satisfied the taste buds of people.These companies promoted their products aggressively by endorsements and many other campaigns.



This led to the decline of market share of Maggi .Maggi quick to understand the importance of market and situation reacted swiftly.Now Maggi has roped in Mr.Amitabh Bachchan and also added new flavour in their noodles product.Amitabh Bachchan urges Maggi lovers to send interesting stories connecting with Maggi and their life.With this campaign it has served 2 major causes one endorsement by celebrity and secondly emotionnaly touching the hearts of consumers.This campaign has also led to strong message to rivals saying that Maggi is the oldest brand in ready to cook noodles segment.The impact of this campaign say Maggi gained 2% in its market share from 85% in June.So ready to cook is growing and it will grow in much faster pace than expected 

Comments

Post a Comment

Popular posts from this blog

100 mostly used abbreviations(full forms) across daily life

Image
1. HDFC-Housing Development Finance Corporation 2. ICICI-Industrial Credit & Investment Corporation of India 3. ONGC-Oil & Natural Gas Corporation 4. HSBC-Hong Kong & Shanghai Banking Corporation 5. IBP-Indian British Petroleum 6. IFFCO-Indian Farmers Fertiliser Cooperative 7. UNICEF-United Nations Children's Fund (it was formerly United Nations 8. International Children's Emergency) 9. CRY-Child Relief & You 10. IDBI-Industrial Development Bank of India 11. BARC-Bhabha Atomic Research Centre 12. MBBS-Bachelor of Medicine; Bachelor of Surgery 13. PhD-Doctor of Philosophy 14. SAP-System analysis and program 15. DLF-Darbari Lal Foundation Limited 16. GPRS-General Packet Radio Service 17. GSM-Global System for Mobile Communications 18. CDMA-Code Division Multiple Access 19. IVRS-Interactive Voice Response System 20. BMW-Bavarian Motor Works 21. ATM-Automated Teller Machine 22. AIDS-Acquired Immunodeficiency Syndrome 23. AM-Ante Meridian 24. PM-Post Meridian 25. ASC
Read more

Decoding Maruti’s Success

Image
Maruti a household name in India.Maruti symbolizes people car in India.From layman to business tycoon everybody recognizes Maruti.Even though Indian government has no stake in the automobile still Suzuki motor corporation has kept the name because of strong brand recall and mindshare that maruti possess .Automobile sector is one of business which depends on  lot of parameters to be successful .I  believe that one of key parameters is volume or variety.Volume is how much cars that automobile is able to manufacture.While variety refers to the different kind of vehicles that a brand can offer.Automobile sector is more of volume driven business.But Maruti Suzuki thought else wise and followed variety than volume. Let us focus on some of the models that it has launched.You have entry level cars such as Maruti 800,Esteem and Alto while hatchback car segment Ritz,A-Star,Swift,Wagon R and Sedans like Ertiga,Dzire,SX4. Multipurpose vehicles like EECO,Omni et c.Not to forget the m
Read more

Green Marketing

Image
Green Marketing as an art of creating an awareness among consumers about carefully planned and developed eco compliant products and services using competitive pricing, promotion and distribution strategies that leads to increased uptake of product and services, increase in ROI and finally consumer satisfaction. Why do marketers go for Green Marketing are:- A.Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. Therefore, green marketers have diverse and fairly sizeable segments to cater to.Some examples are:- 1.The Surf Excel detergent which saves water (advertised with the message—"do bucket paani roz bachana") 2.The energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, c
Read more