Innocent Maestro's views

Indian perfume  market was completely flooded by brands like Axe,Yardley and others While ITC engage was making inroads into market .The option of perfume ,scents are huge in India consumers have lot of offerings and HUL being market leader.So entering into  the perfume market required a outstanding  product or  clever marketing.That’s what Fogg did.Vini cosmetics understood that it is entering into difficult playground and required innovative strategy.To be frank enough Fogg just did that by advertising on “Gas or no gas”.Everyother company was focussing on  ads   with respect to different flavour ,fragrance etc but Fogg stuck to its basics by asking consumers whether they are buying Fragrance or gas.Fogg’s unique strategy actually was instant hit and many people moved to Fogg.It was able to gain the mind share  among consumers and it gave HUL’s axe a good run for money.Axe which was pretty secure as a market leader was challenged fair and squa...

Star sports the numero uno of sport broadcasting in India has gone from strength.Launched in 1993 and nearly 22 years after its inception it has 4 major channels and has become broadcasting major international tournaments be it EPL, Bundesliga or being the prime sponsor of Indian cricket team.It has done it all.The point of interest which I look from outside is the way it is using to create a buzz or build up for a sporting tournament. Let me present you with some examples:- ICC Cricket World Cup 2015: India was not in great form going out into the world cup after series loss in England and Australia;experts did not gave a chance.The way Mauka Mauka campaign was designed for Indian team and the way new ad was coming post each match is something incredible.Its not like before world cups were not broadcasted but the way Star sports created buzz with Mauka mauka campaign considering the form  of Indian cricket team .  Pro Kabaddi league :Pro kabaddi league which was...

Ever since T20 has come into Gentleman’s game.It has given cricket the necessary makeover which it was looking out for.Almost 8 years after its invention all the test playing nations have their own T20 leagues.Be it IPL ,Big Bash or any other.This gives selectors a really tough choice to choose for because there would be pool of players that need to be considered .This is a actually a good headache for selectors as it increases particular team’s bench strength.The other headache which countries are facing are whether to keep 3 different captains for 3 different formats .i.e T20,ODI’s and Test cricket. Each format in itself presents a unique challenge in its offering .Test cricket being more traditional way and tests the temparement of players,while ODI cricket  is all about planning,mixing  caution with  aggression  and handling pressure while T20 is all about High speed cricket,Aggressive cricket and risk free cricket.Each format  has actually demanded s...

Automobile industry in 2010  had experienced  a downward fall leading all OEM’s to go back on their drawing board.This realization led to shift in strategy of OEM.Car is no longer seen as mode of transport; definition and perception of car among consumers is completely changed.Car can be defined as a data center in motion. If you recall the previous times the timeline of making car was nearly 4 years but now to a contrast it has been squeezed to 2 years. . Electronic control unit in a car   is no longer   seen a mechanical body     but now if u see ECU’s and the components in ECU’s are mostly controlled by Electronic and Electrical.In worldwide   OEM’s   and nearly Tier 1 suppliers claim that almost 80% of ECU’s are controlled by Electrical and electronic components. No longer ECU’s are standalone unit rather the ECU’s communicate each transfer data, interact with each other.If   we see now a days Infotainment or car stereo system is ...

Amazon world’s largest internet retailer has made a very late entry to Indian market.I felt that it underestimated the potential of indian consumer and indian market.But with success of Flipkart and Snapdeal in Indian market it had to restratize and had to capture the growing territory of Indian market.Flipkart initially started by selling books online while Snapdeal was more deals website which turned into online retailer .Flipkart and Snapdeal  understood the pulse of Indian consumer and went in strength by selling books,electronics and virtually everything online. Amazon was finding it difficult to make in roads into India consumer with strong penetration and competition by Flipkart and Snapdeal.Snapdeal opting the route of celebrity endorsement by roping  in Aaamir Khan while Flipkart after the acquisition of Myntra has become online giant and is giving tough competition.In order to break these ice Jeff Bezos new ad campaign Aur dikhao is very well thought strateg...

Freedom of speech has been under scanner ever since AIB’s Roast video has become viral in you tube.AIB a you tube channel which creates  satire of almost  every significant event in our country.The range is from bollywood,cricketers,politicians advertisements and famous personalities of our country.AIB wanted to raise  the bar of comedy in India  by doing Roast.Well Roast is defined as zonner of comedy which is considered as vulgar and insult comedy.AIB has been virtually knocked out ever since its knock out video became viral.Altough AIB had put disclaimer’s in the initials of video that Roast is a form of vulgar comedy but reaction’s and responses were mixed and controversial. What has led to controversy well the filthy language, foul and bad words used in the video.Considering the celebrities who featured in this video the dynamic Ranveer Singh,Arjun Kapoor and  successful  director Karan Johar.Not only this Roadies Fame Raghu,Critic Rajeev Masan...

Ranbir Kapoor had no releases in 2014 and his fans are more   anxious,excited and were eagerly waiting .It was confirmed that he would have 4 releases in 2015.In that perspective Roy was one of the most eagerly awaited movie .Since it’s trailer  got viral in you tube in late 2014 it had raised expectations of audiences. Roy directed by debutant Vikaramjit Singh  is amazingly boring.The movie starts with slower pace  and  becomes dead slow over  the movie duration.Movie starts with focussing on Arjun Rampal who is a successful director and directed series of movie called Guns and working on its triology.Since the movie goes on dead slow pace, so in order to keep audiences engrossed story plays a very important part. But on the contrast Story has many loopholes and adding to vows direction is also not great.Not only that Roy is actually a huge test of patience for the audiences.I also was confused as I felt that I was  seeing 3 movies ,one...

For any organization  assets  will be resources and data they possess.Most of the data which is present in organization  is in unorganized form.Studies say that most of the data that is present in organizations is in a unorganized way.This unorganized data is considered precious.So in that aspect Knowledge management becomes a very important .Companies now not only look Knowledge management  as practice to be followed but as a process area.So considering this as process area a huge challenge comes of converting the disorganized data to the organized form.Some of the tips that we should follow in order to improve Knowledge management are:- 1. Open House sessions:-Open House sessions is means of sharing of knowledge with other set of people on latest topics.These topics can be usage of tool,practices  followed,successful methodology adopted or innovative solution to particular problem.Since  organizations work  on cutting edge technology and...

Oh Boy ! what a victory for Aam aadmi party.Its historic,colossal and have a huge impact in centre politics.Consider the scale of defeat for BJP where it got seats in single digit not even that seats are equivalent to Tata Nano and Congress scoring Golden Duck is something remarkable.Exit polls predicted close fight between BJP and AAP and mentioning that AAP would be winner but this was one sided clean sweep with AAP’s broom working as magic wand.So is this end of pro Modi wave? Has anti- incumbency played a factor on the defeat of BJP? BJP ‘s wave or should I say Modi’s wave of winning state elections like Haryana,Maharashtra and even Jammu and Kashmir.Well I did not think so.AAP’s victory is although remarkable only because it played clean politics ,did not indulge in personalized attacks and moreover discussed about the solutions that it would take for burning questions that National Capital is facing. What does this do in centre well it would be difficult for Modi government...