Changing dynamics of a Car

Automobile industry in 2010  had experienced  a downward fall leading all OEM’s to go back on their drawing board.This realization led to shift in strategy of OEM.Car is no longer seen as mode of transport; definition and perception of car among consumers is completely changed.Car can be defined as a data center in motion. If you recall the previous times the timeline of making car was nearly 4 years but now to a contrast it has been squeezed to 2 years.

.Electronic control unit in a car  is no longer  seen a mechanical body   but now if u see ECU’s and the components in ECU’s are mostly controlled by Electronic and Electrical.In worldwide  OEM’s  and nearly Tier 1 suppliers claim that almost 80% of ECU’s are controlled by Electrical and electronic components. No longer ECU’s are standalone unit rather the ECU’s communicate each transfer data, interact with each other.If  we see now a days Infotainment or car stereo system is no longer a device which plays songs via Radio rather you can connect your smartphone   for reading  SMS,Playing songs via Bluetooth  .If you see an  Infotainment ECU more and more features  are getting integrated  and focus of OEM’s is to embed more and more functionalities into  ECU’s and reduce the no of primary ECU’s.Features like Electronic Power assist,Airbags,Surround and side view cameras,Rainlight sensor,Mood lighting,Telematics,Advanced driver assist,Automated transmission.Well these are some features which you see now a days have become part of your car.There also apps build here that interact with vehicle signals and based on this user can take a decision.So the modern definition of car has  changed from traditional one .Focus is on the infotainment,cluster(Speedometer and Odometer) on these OEM’s because a consumer can see ,feel and touch it.OEM’s are buildings and integateing almost everything in ECU’s and the product timelines are squeezed but the compliance part of ECU’s needs to be thought.It is still a grey area why because  not only OEM but also Tier 1 and Tier 2 suppliers need to start focussing on compliance part which will lead to better safety.Offering of safety with luxury is a offering which all consumers are looking for;

Phones are becoming smarter and Cars are becoming digitalized.That’s the bottomline and road ahead for Cars 

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