Amazon’s aur dikhao

Amazon world’s largest internet retailer has made a very late entry to Indian market.I felt that it underestimated the potential of indian consumer and indian market.But with success of Flipkart and Snapdeal in Indian market it had to restratize and had to capture the growing territory of Indian market.Flipkart initially started by selling books online while Snapdeal was more deals website which turned into online retailer .Flipkart and Snapdeal  understood the pulse of Indian consumer and went in strength by selling books,electronics and virtually everything online.


Amazon was finding it difficult to make in roads into India consumer with strong penetration and competition by Flipkart and Snapdeal.Snapdeal opting the route of celebrity endorsement by roping  in Aaamir Khan while Flipkart after the acquisition of Myntra has become online giant and is giving tough competition.In order to break these ice Jeff Bezos new ad campaign Aur dikhao is very well thought strategy.This ad primarily focuses on the mindset of Indian consumers where typically when Indian household goes to a shop and asks for several options.Indian customers whenever go for shopping ask for nearly 100 options for a particular good /commoditiy.On similar psychology and mindset amazon new ad has been made.This ad also  gives message that that there are nearly 2 crore products in amazon to choose from.That itself is a lot of options.The new ad  I believe that is in right direction and would strike a chord with consumers and give a tough run for the occupied territory of Indian online market.

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