Innocent Maestro's views

India is a strange country.We do not give enough respect which deserves but give excess which deserves less.Recently,Indian women had won kabaddi world cup & there was no coverage from any media.Leave the media where is print media? When why this kolaveri makes into Times of India front page while Kabaddi champions got least importance. Its right that media is always after stories.Where there is story there is only reporting done? When we do not respect to sportsperson then interest towards that gradually reduces.Achievement and success with recognition is tasteless. Why should one make ‘chak de’ type movie to teach us important of other sports?Why should be motivated to cheer for our sports person?I may be rude but truth tastes bitter.If government does not also encourage or recognize effort then it reduces the confidence level of sportsperson.This is not in sports but in all fields of life. I would like to enlighten that there are some people in our country who have don...

India is facing lot of internal problems such as corruption, inflation, unstoppable petrol price which is on rise.This problems as far as my knowledge is concern is due to one single cause lead to one point that is inefficient way to manage project management specifically no planning at all. Why cannot our government predict crisis before hand ?Why cannot we stop scams?Why we are not able to face problems?Why we are not able to stop terror strikes ?Why we are not proactive? We always react to situations rather than pro-act.Does it mean that India does not have efficient project managers?Well we will be astonished that the answer is no.Indians are placed in responsible companies in reputed companies of world.Take a look at board of directors of various companies we have atleast one Indian.When world is respecting us & admiring us then why are we not having enough confidence in ourselves. When confidence+ commitment concatenate we get value of product /service offered.Let me ...

Shahrukh recently celebrated his 46th birthday.In this period he makes a super hero movie.To an extent he has not done justice.He invests heavy amount of money& nearly does very high promotion infact very expensive promotion .But the actual story line of ra.one is a completely a mixture of ironman ,batman & robot sequences.He nearly does 360 degree promotion for his movies.For ra.one he had opened a channel in youtube & official website (internet ),launched ra.one video game partnership with sony & playstation,ra.one meal partnership with mcdoanlds and virtually in every television channel the hype created by chamak challo & akon singing it . He has his own production company Red chillies entertainment which I consider a masterstroke where many actors followed with their own production houses.His second master stroke is owning Ipl Kolkata team but some controversy created during promotion of his team was a blunder I would consider.His decision of hosting kbc ...

Let me introduce the eminent personalities that are present in above pictures there are college drop outs.Confused, amazed, astonished well we should be but that is the fact. From ( top left) Sachin Tendulkar ,the god of cricket,master blaster never attended in his life college.He has never attended college and is ruling cricket.He is still the down to earth person and still enjoys the game and plays it with great passion and pride. Well list is big,but how can we forget (top middle ) Mark Zuckerberg. In the tender age of 26 .He intiated,developed & conceptualized the idea of facebook .He is now a billionare.Social media means facebook that ‘s the perception he has created.He left Harvard in middle of his degree and rushed to silicon valley to create wonder effect .Imagine confidence and decision of leaving Harvard is very encouraging Next comes Larry Ellison (top right)co-founder of Oracle . Larry Ellison, Oracle co-founder, attended the University of Illinois but left...

Yes customer is the king now.Modern days the profit equation is changed.Now organizations are inverting the pyramid & trying to be more customer friendly.Previously, products were manufactured & delivered to customer.Now customer needs are identified & accordingly to that products are manufactured.There are several examples in this since liberalization of economy in 1991,India has experienced a exponential growth with growth in per capita income,investment through FDI.Examples are:- Mcdonalds when it entered India did a thorough research & understood the needs of indian consumers.It matched Indian needs in terms of delivery,taste & also price. Asian paints which is industry leader in paints has a concept called ” choose your colour” where customers can choose their colors from website .This was unique & was able to touch emotions of people. Banks in India have a concept called KYC (K now your customer) where the banker should understand the needs of customer...

There is ongoing debate that facebook will overtake google.Many industry experts say that facebook is next big thing.But when we look into their business model of google & facebook is completely different. Both are blue ocean companies but their business model & way of operation is completely different.When we look into sources of revenue of facebook & google it is radically different.Google creates more enterprise value with its search engines .Google biggest invention recent times is its Android system which is biggest hit.Adding to it Google has its own operating system & also Google chrome browser is widely used by computer users.Secondly,Google has also paid form of search in some companies from which it creates huge chunk of income.Thirdly,Google’s traditional source of income is from advertising during search. When we come into facebook scenario.Facebook only form of revenue is from advertising.Secondly,Facebook is just a social media website so it’does not cre...

Green Marketing as an art of creating an awareness among consumers about carefully planned and developed eco compliant products and services using competitive pricing, promotion and distribution strategies that leads to increased uptake of product and services, increase in ROI and finally consumer satisfaction. Why do marketers go for Green Marketing are:- A.Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. Therefore, green marketers have diverse and fairly sizeable segments to cater to.Some examples are:- 1.The Surf Excel detergent which saves water (advertised with the message—"do bucket paani roz bachana") 2.The energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, c...

US put debt ceiling 14.3 trillion on billion dollar.In May,2011 US had reached that mark or debt.Rebuplicans said that because of fiscal deficit.Fiscal deficit occurs due to stimulus package. Since Government expenditures is not equal to expenses (govt spending).Large amount of money has been spent on health issues ,social security.Republicans favoured reduction of taxes & also asked Obama government to keep close look on fiscal stimulus package,money on health etc.Obama government was not on same pitch it wanted to increase taxes in order to fulfil the fiscal deficit.This opinion was completely rejected by Rebuplicans.So both parties took time to find soloution and took a 2 months time.US had turned from credit to debt country Timothi Gaitenan who manages treasury department of Central bank of US.He was given the responsibility to manage Govt expenses for 2 months.So the step he took was he did not issue pension funds for 2 months.He used pension funds for 2 months to manage ...

Amul is derived from Sanskrit word Amoolya which means precious.Amul stands for Anand Milk Union limited.Amul has done many things differently & people recognize Amul is one the trusted brands in India.Amul is basically .Amul pattern has established unique model for rural development.Amul is brand formed by co-operation .i.e(GCMMF-Gujarat Co-operative Milk marketing foundation) Amul’s innovation that it has done from its inception.Firstly,Amul mascot(Amul girl) which is round eyed,chubby checked,winking on us.This mascot has able to cater many audience around from masses to classes.Amul’s hoarding are always less but bring lot of attention to viewers. Secondly,Amul follows umbrella branding by which all products are marketed in a single ad.This is one of unique things done by Amul compared to its competitors.Amul third innovation is its packaging.It has 360 degree shrink wrap packaging labels.It is covered from top to bottom & it also gives space for promotion.It is covered f...

Success must bestow humility Life is file of success & patience.When one loses patience then he tastes failure. The 7 letter words(Success & Failure) creates magic in one’s life.In success word we see that there are more repetitive letters which suggest that chance of success is more than failure One should not be carried away by success or one should be disappointed by failures. The more one fails more he/she becomes stronger .During global recession India suffered least because of strong financial systems .Credit specially goes to Indian banking systems.So after recession the role of banks increased individually which gave additional responsibilities to fullfill the needs of stake holders.History is evident that the person who is more successful is the person who possessed great resilence & character. It is said that “A smile can win millions hearts” but A character makes you different as an individual. Positive character is a ladder of success.So SUCCESS can ...