AMUL-The Taste Of India




Amul is derived from Sanskrit word Amoolya which means precious.Amul stands for Anand Milk Union limited.Amul has done many things differently & people recognize Amul is one the trusted brands in India.Amul is basically .Amul pattern has established unique model for rural development.Amul is brand formed by co-operation .i.e(GCMMF-Gujarat Co-operative Milk marketing foundation)

Amul’s innovation that it has done from its inception.Firstly,Amul mascot(Amul girl) which is round eyed,chubby checked,winking on us.This mascot has able to cater many audience around from masses to classes.Amul’s hoarding are always less but bring lot of attention to viewers.

Secondly,Amul follows umbrella branding by which all products are marketed in a single ad.This is one of unique things done by Amul compared to its competitors.Amul third innovation is its packaging.It has 360 degree shrink wrap packaging labels.It is covered from top to bottom & it also gives space for promotion.It is covered from top to bottom.In back side of product Amul uses current events to market is product.These current events can be political,social,cultural,business issues

Examples are:-





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