Innocent Maestro's views

Bollywood over recent years has got its makeover. Bollywood has completed its 100 years and everybody in Btown are proud of this feet. Bollywood is so famous worldwide because it celebrates Indian culture,tradition,dance,music and songs.But lately we have seen that songs which are used in the movies have no meaning at all.Previously the songs that were used in movies were so serene,peaceful, melodious & was soothing to hear.When we dive into generations where Raj Kapoor,RD Burman  and Kishore Kumar we had experienced lot of melious tunes that we can able to cherish today.But now  a days songs which are made hardly have lyrics or meaning to it.For example Munni Badnam,Sheela ki Jawani and Fevicol .Yes this songs were chart busters ,blockbusters  broke  all the records.This songs  were successful not because they were great melodious but because of  raunchy music beats ,catchy  lyrics and clever music.This songs are popular  but nobody will be...

Film making in India has taken a 360 degree turn.Producers have understood the importance of film and accordingly promotions are made for the film.Now a days I believe that almost 1/8 th of budget of a Film is spend in its promotion.Production houses choose innovative ways to target audiences and create buzz in market.Chennai express is one of the best example of movie with a perfect branding,marketing and promotion strategy.I do not say that Chennai express is successful only because of its clever promotions but this has definitely contributed for the movie doing well in theatres. A few examples which I think has contributed to success are 1.It is believed that Red chiilies entertainment invested a huge budget on outdoor advertising which includes hoardings,posters & billboards etc.It is estimated that around 1.4 crore was sent alone in Mumbai for setting up its posters/hoardings.This strategy was done to create buzz among masses about the movie which was a lucrat...

When God created Money and asked what you will do.It said I will increase greed of humans,it said it will spoil the relationship of husband and wife,it will kill one human being,it will create disturbances between 2 brothers and 2 good friends and also make Nation’s pride into Nation’s shame.Latest spot fixing scandal actually proves the above statement.These players actually played with emotions of millions of Indian cricket fans.India actually worships Cricket as a religion rather than a sport.This is shame to IPL. IPL since its inception is hugely successful but no short of controversies.There are so many celebrities involved in IPL plus you have money,glamour,cheer girls etc.All these influences a cricket player or aspirant cricket player to involve himself in spot fixing . Spot fixing has salvage the reputation of the sport we love.All of talking about it but let us findout solutions to curb spot fixing   1.BCCI one of the most influential,rich cricket ...

The typical stereotypes that exist in a typical Indian Households.Indian parenting has understood the liberity and freedom that a child can choose and become.If a child tells he wants to be cricketer then typical Indian  parent will tell that he should be next Sachin or Kapil.If he says actor then Indian  parent will tell that he/she should become next Amitabh Bachchan or Dilip kumar .By mistake if the child has not decided on profession then give example of Grandparents even family members.I ask this question Why? Why?.Let me tell you I am not pointing finger on Indian parenting .Indian parenting is one of the best in whole world.But excess of anything is also very dangerous.Indian parents typically take extra care and very much concerned about their children.But this extra concern may  create barrier between child and parents.So the stereotypes should be reduced. India is becoming younger and fresher ,energizer and  emerging.So do not be potrayed as exa...

Honesty is the Best policy.When it is in books everybody feels that practically it is not impossible but when one person actually does it.He/she  shuts down clearly all the stereotypes that one possess.The Best example is Mr Manik Sarkar.Well you will be wondering  who is he a cricketer?,a actor? A businessman.But no he is just a politician.Now eyebrows will be raised,eyes will wink  that how a “Politician can be Honest”.Politics  word in India is basically considered to be slang but this guy is an exception.Now we will be wondering then why does he mantains low profile.But the fact is media both print and TV had covered less about him.Simply to introduce He is Chief Minister  of Tripura.He is elected 4 th consecutive time.What so great about him  Well I took out some facts of him directly from net:- 1. He is the poorest but Purest Chief Minister of India. 2. He has been elected as chief minister consecutively for fourth term 3. He doesn...

The court have delivered tough message by declared  Sanjay Dutt guilty.There is famous saying which says that Justice Delayed  is Justice denied. This is  the best example  of this saying.Supreme court proved that law is not different for celebrities and ordinary man.But it took nearly 20 years to deliver justice .Sanjay was declared guilty in 1993 Mumbai Blasts.This shows the loopholes in our law that a person can manipulate even after he is declared suspect.In this 20 years the life has changed upside down for Sanjay Dutt.Sanjay Dutt was able to build his own Brand equity.Sanju was able to transform himself from actor turned producer and turned politician.Is it not  shameful that  person who was rather a suspect in illegal arms case in 2009 was able to contest in Lok Sabha elections.Even surprising that the media is potraying him  as a freedom fighter.But for your Information Indian media Sanjay Dutt had   terrorist interactions, and illegal ...

Advertising   is a form of   communication   for   marketing   and used to encourage,   persuade audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.This is what Wikipedia defines a advertisement.This is exactly what Frooti’s new ad has done.Scorching summer is back and price war has started between Coke and Pepsi.These 2 brands have almost ignored Frooti.Frooti has always strike chord with its consumers with its innovative branding at right place and at right time.This time also  "Magic of Frooti" campaign it is also no way different.  Frooti new ad completely stressing high on branding elements.The way the ad is conceptualized,scripted and showcased is a  perfect example of how ad should be done.The story,lyrics and casting of  both children and adults is actually superb.Music and jingle compliments to the ad and the situation.One more important thing is  SRK  g...