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Spot fixing :A blind spot for Gentleman’s Game

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When God created Money and asked what you will do.It said I will increase greed of humans,it said it will spoil the relationship of husband and wife,it will kill one human being,it will create disturbances between 2 brothers and 2 good friends and also make Nation’s pride into Nation’s shame.Latest spot fixing scandal actually proves the above statement.These players actually played with emotions of millions of Indian cricket fans.India actually worships Cricket as a religion rather than a sport.This is shame to IPL. IPL since its inception is hugely successful but no short of controversies.There are so many celebrities involved in IPL plus you have money,glamour,cheer girls etc.All these influences a cricket player or aspirant cricket player to involve himself in spot fixing . Spot fixing has salvage the reputation of the sport we love.All of talking about it but let us findout solutions to curb spot fixing   1.BCCI one of the most influential,rich cricket ...

Be the next you not the next anyone

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The typical stereotypes that exist in a typical Indian Households.Indian parenting has understood the liberity and freedom that a child can choose and become.If a child tells he wants to be cricketer then typical Indian  parent will tell that he should be next Sachin or Kapil.If he says actor then Indian  parent will tell that he/she should become next Amitabh Bachchan or Dilip kumar .By mistake if the child has not decided on profession then give example of Grandparents even family members.I ask this question Why? Why?.Let me tell you I am not pointing finger on Indian parenting .Indian parenting is one of the best in whole world.But excess of anything is also very dangerous.Indian parents typically take extra care and very much concerned about their children.But this extra concern may  create barrier between child and parents.So the stereotypes should be reduced. India is becoming younger and fresher ,energizer and  emerging.So do not be potrayed as exa...

Mr. Popular Common Man:Manik Sarkar

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Honesty is the Best policy.When it is in books everybody feels that practically it is not impossible but when one person actually does it.He/she  shuts down clearly all the stereotypes that one possess.The Best example is Mr Manik Sarkar.Well you will be wondering  who is he a cricketer?,a actor? A businessman.But no he is just a politician.Now eyebrows will be raised,eyes will wink  that how a “Politician can be Honest”.Politics  word in India is basically considered to be slang but this guy is an exception.Now we will be wondering then why does he mantains low profile.But the fact is media both print and TV had covered less about him.Simply to introduce He is Chief Minister  of Tripura.He is elected 4 th consecutive time.What so great about him  Well I took out some facts of him directly from net:- 1. He is the poorest but Purest Chief Minister of India. 2. He has been elected as chief minister consecutively for fourth term 3. He doesn...

The typical case of Sanjay Dutt

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The court have delivered tough message by declared  Sanjay Dutt guilty.There is famous saying which says that Justice Delayed  is Justice denied. This is  the best example  of this saying.Supreme court proved that law is not different for celebrities and ordinary man.But it took nearly 20 years to deliver justice .Sanjay was declared guilty in 1993 Mumbai Blasts.This shows the loopholes in our law that a person can manipulate even after he is declared suspect.In this 20 years the life has changed upside down for Sanjay Dutt.Sanjay Dutt was able to build his own Brand equity.Sanju was able to transform himself from actor turned producer and turned politician.Is it not  shameful that  person who was rather a suspect in illegal arms case in 2009 was able to contest in Lok Sabha elections.Even surprising that the media is potraying him  as a freedom fighter.But for your Information Indian media Sanjay Dutt had   terrorist interactions, and illegal ...

Frooti’s new ad is a double thumbs up

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Advertising   is a form of   communication   for   marketing   and used to encourage,   persuade audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.This is what Wikipedia defines a advertisement.This is exactly what Frooti’s new ad has done.Scorching summer is back and price war has started between Coke and Pepsi.These 2 brands have almost ignored Frooti.Frooti has always strike chord with its consumers with its innovative branding at right place and at right time.This time also  "Magic of Frooti" campaign it is also no way different.  Frooti new ad completely stressing high on branding elements.The way the ad is conceptualized,scripted and showcased is a  perfect example of how ad should be done.The story,lyrics and casting of  both children and adults is actually superb.Music and jingle compliments to the ad and the situation.One more important thing is  SRK  g...

Tata Motors:time to rethink

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Today’s automobile market has changed drastically.The way business is done is also changed.Lifecycle of products is also changed.The product lifecycle is reduced,shortened and is changing very fast.This is applaicable for all industries and is no way different for automobile industry.Automobile industry in India few years ago was in very nascent stage where consumers were looking for value for money but know consumers are willing to pay more or say to say spend more on buying cars.The players in Automobile sector are completely revamping their strategy but in this race the Indian carmaker has lost it.This has shown in its financial results were there is sharp decline in the sales. Tata Motors the trusted name car maker which has the ability to build world’s cheapest cars and also has the ability to build vehicles like Sumo and Safari.But this carmaker is facing stiff competition from all sides be it consumers and also its rivals.Talking about rivals Mahindra has eaten share ...

Food for Thought for Banks

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There was a time when banks used hardly any computers for their daily operations.Infact they opposed the use of computers .They preferred their  traditional way of banking.But winds of change had to come and it came that nobody expected it.Even it was a pleasant  surprise banks adopted the use of computers and this made banking day to day operations more simpler.Now we see banks are aggressively adapting Internet banking,mobile banking and also phone banking.Credit cards have now become integral part in  banking . So as credit card frauds ,financial frauds have also increasing .Recently there was a news that one persons credit card were used simultaneously in different locations.Well hackers,frauders bypass payment gateways & hack customer accounts .This is a high alert and very much big concern for banks.Banks in order to win in marketplace are going digital but they are not focussing or should I say they are not ensuring safety and security.      ...