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Showing posts from 2016

IPL 2016:Will it able to catch Eyebrows

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Well it is that time of year where Indian teams shed’s off national jerseys and start playing franchisee cricket.IPL is in its inception of 9 season and its no short of controversies. Be it spot fixing,Harbhajan –Sreesanth incident ,conflict of interest Mr .Sreenivasan and also suspension of 2 franchisees.IPL in every season has its own share of controversies and  has dented the image and brand of IPL .IPL in its every season  has provided full on entertainment and also created lot of controversies.So in order to get out of this and to save the image of IPL  BCCI and Ad agencies have come up with some clever things to build the brand image of IPL 1. Ek India Happywalla :Considering the situation of our country where intolerance is  being branded  as the thing.The theme song of the IPL specifically focuses on One India which is of complete happiness.So cricket which is worshipped as a religion in our country will be able to sooth the environment and be able to unite India.

Freedom251: will it deliver its promise

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Ringing bells a Noida based start up announced   cheapest smartphone on India or world  as Freedom 251 with unbelievable specifications covering Android lollilop OS,with 4inch  IPS display and with 3.2 MP Rear camera and 3MP front camera.Leaving above all the specifications the main USP is its pricing Rs 250 .Its the pricing which has caused storm in market.Freedom 251 has  now a record breaking booking and website crashing but these are positives but there are some questions which create doubts 1.Make in India claim: Freedom 251 is claimed to be India’s cheapest phone with a tag of Make in India concept but  the phone as I understand is from a Chinese manufacturer .So how come it is Make In India.Altough the company has claimed that it would be start up manufacturing facility in India but that’s does not suffice that it is Make In India 2.Credentials of Ringing Bells: Ringing bells a Noida based start up which has very less experience in Electronics .Being a start up  i

Things to change for Pollution Control In India

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Pollution  in India has reached new heights .Increased road traffic in Tier 1 cities  specifically near 44 thousand vehicles are been added in Mumbai City according to study.So nearly that much traffic injected into the road is heartbreaking.Similarly the same situation is present now for all  big cities be it Bangalore,Delhi, Chennai ,Hyderabad etc.Delhi was in race recently  for becoming most polluted capital of world.Finally the government has realized  be it state government or Environment Ministry in centre and also steps  that government to be considered to curb pollution 1.Odd even numbering scheme :Well   there are crtics who have hammered and slammed this scheme of Kejriwal.But to be fair enough Kejriwal took immediate step in implementing this idea.I cannot comment on the success of this scheme but he had different idea or an immediate innovation to curb rising pollution levels.Similarly all the other state governments should try to implement this scheme or a