IPL 2016:Will it able to catch Eyebrows


Well it is that time of year where Indian teams shed’s off national jerseys and start playing franchisee cricket.IPL is in its inception of 9 season and its no short of controversies. Be it spot fixing,Harbhajan –Sreesanth incident ,conflict of interest Mr .Sreenivasan and also suspension of 2 franchisees.IPL in every season has its own share of controversies and  has dented the image and brand of IPL .IPL in its every season  has provided full on entertainment and also created lot of controversies.So in order to get out of this and to save the image of IPL  BCCI and Ad agencies have come up with some clever things to build the brand image of IPL

1.Ek India Happywalla:Considering the situation of our country where intolerance is  being branded  as the thing.The theme song of the IPL specifically focuses on One India which is of complete happiness.So cricket which is worshipped as a religion in our country will be able to sooth the environment and be able to unite India.

2.2 new franchisees:After suspension of 2 strong teams CSK and Rajasthan Royals;it was big blow for IPL.But 2 new teams/franchisees coming into board Pune and Gujarat has created anticipation among spectators .Literally CSK team has been divided into 2 halfs ;half of players going to Pune and other half to Gujarat

3.Fan Park:Fan Park unique concept of IPL to engage and involve audiences in the game.Well Fan park in last seasons which was scattered to 16 cities now it will be expanding to 36 cities and would definitely give a stadium like experience for all spectators and in turn build the lost interest among fans.

4.The Carnival Style Ad:IPL 6 ad focuses on carnival style  celebration potraying that this IPL would be for Fans  and entertainment of those Fans .Tagged as Fun Fans and Fantastic  clearly indicating that IPL is focussing on getting back its Fans

Leaving this IPL would have also many other tricks in the bag to woo the audience but controversies surrounding IPL with respect  to farmer’s PIL and usage of water in cricket grounds has shaken the ground and  has hampered credibility of league.So let’s hope IPL comes through all over it and deliver its promise of entertainment for its fans and not forgetting would deliver fair and competitive cricket.

Comments

  1. annaMay 9, 2016 at 4:13 AM

    This really fascinating put up not to mention i like to study this unique put up. your website might be awesome and also need fantastic people on your blog page. decent showing keep writing. awriter.org

    ReplyDelete
  2. Patricia VenkateshJune 20, 2016 at 10:40 PM

    nancy@mail.postmanllc.net

    ReplyDelete
  3. Emily ShoretteJuly 18, 2016 at 1:40 PM

    I don't like to be off-topic, but I have a problem which I hope you can help me. My problem is when I have Blogger on my computer. (All other areas seem to be fine) Whenever I press the "new post" button it seems to take *forever* to get to to the proper screen. It just says "loading..." at the top. It does eventually get to the proper screen, but this is after 45 minutes or more. Have you had this problem, and what did you do to solve it? My computer is a HP Chromebook 14. Thank you very much.

    ReplyDelete
  4. Emily ShoretteJuly 30, 2016 at 12:04 PM


    I don't like to be off-topic, but I have a problem which I hope you can help me. My problem is when I have Blogger on my computer. (All other areas seem to be fine) Whenever I press the "new post" button it seems to take *forever* to get to to the proper screen. It just says "loading..." at the top. It does eventually get to the proper screen, but this is after 45 minutes or more. Have you had this problem, and what did you do to solve it? My computer is a HP Chromebook 14. Thank you very much.

    ReplyDelete

Post a Comment

Popular posts from this blog

100 mostly used abbreviations(full forms) across daily life

Image
1. HDFC-Housing Development Finance Corporation 2. ICICI-Industrial Credit & Investment Corporation of India 3. ONGC-Oil & Natural Gas Corporation 4. HSBC-Hong Kong & Shanghai Banking Corporation 5. IBP-Indian British Petroleum 6. IFFCO-Indian Farmers Fertiliser Cooperative 7. UNICEF-United Nations Children's Fund (it was formerly United Nations 8. International Children's Emergency) 9. CRY-Child Relief & You 10. IDBI-Industrial Development Bank of India 11. BARC-Bhabha Atomic Research Centre 12. MBBS-Bachelor of Medicine; Bachelor of Surgery 13. PhD-Doctor of Philosophy 14. SAP-System analysis and program 15. DLF-Darbari Lal Foundation Limited 16. GPRS-General Packet Radio Service 17. GSM-Global System for Mobile Communications 18. CDMA-Code Division Multiple Access 19. IVRS-Interactive Voice Response System 20. BMW-Bavarian Motor Works 21. ATM-Automated Teller Machine 22. AIDS-Acquired Immunodeficiency Syndrome 23. AM-Ante Meridian 24. PM-Post Meridian 25. ASC
Read more

Decoding Maruti’s Success

Image
Maruti a household name in India.Maruti symbolizes people car in India.From layman to business tycoon everybody recognizes Maruti.Even though Indian government has no stake in the automobile still Suzuki motor corporation has kept the name because of strong brand recall and mindshare that maruti possess .Automobile sector is one of business which depends on  lot of parameters to be successful .I  believe that one of key parameters is volume or variety.Volume is how much cars that automobile is able to manufacture.While variety refers to the different kind of vehicles that a brand can offer.Automobile sector is more of volume driven business.But Maruti Suzuki thought else wise and followed variety than volume. Let us focus on some of the models that it has launched.You have entry level cars such as Maruti 800,Esteem and Alto while hatchback car segment Ritz,A-Star,Swift,Wagon R and Sedans like Ertiga,Dzire,SX4. Multipurpose vehicles like EECO,Omni et c.Not to forget the m
Read more

Green Marketing

Image
Green Marketing as an art of creating an awareness among consumers about carefully planned and developed eco compliant products and services using competitive pricing, promotion and distribution strategies that leads to increased uptake of product and services, increase in ROI and finally consumer satisfaction. Why do marketers go for Green Marketing are:- A.Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. Therefore, green marketers have diverse and fairly sizeable segments to cater to.Some examples are:- 1.The Surf Excel detergent which saves water (advertised with the message—"do bucket paani roz bachana") 2.The energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, c
Read more