IPL 2016:Will it able to catch Eyebrows


Well it is that time of year where Indian teams shed’s off national jerseys and start playing franchisee cricket.IPL is in its inception of 9 season and its no short of controversies. Be it spot fixing,Harbhajan –Sreesanth incident ,conflict of interest Mr .Sreenivasan and also suspension of 2 franchisees.IPL in every season has its own share of controversies and  has dented the image and brand of IPL .IPL in its every season  has provided full on entertainment and also created lot of controversies.So in order to get out of this and to save the image of IPL  BCCI and Ad agencies have come up with some clever things to build the brand image of IPL

1.Ek India Happywalla:Considering the situation of our country where intolerance is  being branded  as the thing.The theme song of the IPL specifically focuses on One India which is of complete happiness.So cricket which is worshipped as a religion in our country will be able to sooth the environment and be able to unite India.

2.2 new franchisees:After suspension of 2 strong teams CSK and Rajasthan Royals;it was big blow for IPL.But 2 new teams/franchisees coming into board Pune and Gujarat has created anticipation among spectators .Literally CSK team has been divided into 2 halfs ;half of players going to Pune and other half to Gujarat

3.Fan Park:Fan Park unique concept of IPL to engage and involve audiences in the game.Well Fan park in last seasons which was scattered to 16 cities now it will be expanding to 36 cities and would definitely give a stadium like experience for all spectators and in turn build the lost interest among fans.

4.The Carnival Style Ad:IPL 6 ad focuses on carnival style  celebration potraying that this IPL would be for Fans  and entertainment of those Fans .Tagged as Fun Fans and Fantastic  clearly indicating that IPL is focussing on getting back its Fans

Leaving this IPL would have also many other tricks in the bag to woo the audience but controversies surrounding IPL with respect  to farmer’s PIL and usage of water in cricket grounds has shaken the ground and  has hampered credibility of league.So let’s hope IPL comes through all over it and deliver its promise of entertainment for its fans and not forgetting would deliver fair and competitive cricket.

Comments

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  2. Patricia VenkateshJune 20, 2016 at 10:40 PM

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  3. Emily ShoretteJuly 18, 2016 at 1:40 PM

    I don't like to be off-topic, but I have a problem which I hope you can help me. My problem is when I have Blogger on my computer. (All other areas seem to be fine) Whenever I press the "new post" button it seems to take *forever* to get to to the proper screen. It just says "loading..." at the top. It does eventually get to the proper screen, but this is after 45 minutes or more. Have you had this problem, and what did you do to solve it? My computer is a HP Chromebook 14. Thank you very much.

    ReplyDelete
  4. Emily ShoretteJuly 30, 2016 at 12:04 PM


    I don't like to be off-topic, but I have a problem which I hope you can help me. My problem is when I have Blogger on my computer. (All other areas seem to be fine) Whenever I press the "new post" button it seems to take *forever* to get to to the proper screen. It just says "loading..." at the top. It does eventually get to the proper screen, but this is after 45 minutes or more. Have you had this problem, and what did you do to solve it? My computer is a HP Chromebook 14. Thank you very much.

    ReplyDelete

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