Innocent Maestro's views

Hero is one of the world’s biggest 2 wheeler manufacturer.Its sales has touched nearly 46lakh in 2009-10 fiscal year.Now I always wondered what has contributed to the success of 2 wheeler.There may be numerous factors that contribute to the success .It may be first mover advantage that it had.It was able to connect with indian consumers and was a motorcycle was synonymous to Hero Honda.Models like Splendor,Passion was a blockbuster which contributed to the growth of company.Secondly,the technology back up that it had with Honda working with technology and tailoring or producing customized motorcycles for the Indian market.Thirdly,the most important and strong factor which I believe is the efficient and strong distribution network whether it be in terms of dealers,spare parts,authorized distributors. Supply chain network is one of the key strengths which contributed to the success of Hero.Companies manufacturing plants are supplied raw materials and components by more than ...

Starbuck s a global coffee  giant which has its operations in nearly 60 countries enters India which makes the count 61.India coffee segment is scattered with global players like barista,costa coffee,Gloria Jeans  and etc.All these coffee giants are struggling to get their act together and have very poor margin in India.They are struggling to get their act together in order to impress consumers.The only successful player in this premium coffee segment in India is Café Coffee day.There can be various reasons contributing to the success of its growth.First mover advantage,ambience and experience itself  made it popular and has got higher market share than any other coffee Research shows that most of Indian consumers are youngsters and not the typical coffee consumers.So youngsters do not have the disposable income which means they cannot afford to spend a premium amount on coffee.India is mostly a tea drinking nation which makes the life of coffee giants more diffi...

Businessman always see a vision that is far far ahead in others mind.Entreprneur is a person or so to say a visionary who identifies a need and puts his  competencies a produces a product/service.Entrepreneur take a very bold step when they start a business.They do not know whether their product will be successful or blockbuster or failure . I would like to elaborate a entrepreneur who is regarded as  true American or a American story.I am talking about Mr  Parker who has brought a blockbuster product “ Parker Pens ”.Parker pens is a trendsetter in pen industry.The story/idea from where “Parker pen” got invented is strange as well as ironic. Mr Parker was an ordinary clerk working in a shop selling fountain pens.Leaving this he had a inbuilt passion in exploring fountain pens.He used to help mechanics working in the department repairing fountain pens.He was very skilful and always used to work overtime and getting the job done.He used to cure defects that were ...

Well if we have ride Hercules cycles ,ate Parry Sugar ,drank parry agro’s tea /coffee or have a chola insurance then Murugappa has touched our lifes significantly.That’s what group claims  and yes its bet comes true “Bet we have met”.Its true and amazing that a corporate house is into so mauch diversified business.Murugappa a Chennai based conglomerate which is into Engineering, Abrasives, Finance,   General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals.   “Tatas of South” are market leaders in 28 businesses and has manufacturing facilities in nearly 13 states.Hercules  cycles,Parry Sugar,Coromandel and Cholamandalam are so strong in their own business units and almost market leaders.Child brands have become so popular and so strong that people have almost forgotten the parent brand.So after years of sleeping  Murugappa group wake up finally.Murugappa group on a branding spree.It is promoting  the brand...

Project is a temporary endeavor which has definite start and end and also has assigned cost ,time attached to it.This is definition of a project .But now if you ask anyone in corporate irrespective of hierarchy all say there are no projects,there are no business.It is difficult times  business is going through.Then I wondered every IT company has a PMO (Project Management Office) .PMO looks after smooth transition of projects from initiation to migration in place.PMO also monitors  whether each project follows the Project Management practices and are also in accordance with want mentioned by client.Now I thought since each company has very less projects then what does a PMO do.But when I asked,enquired I was astonished that kind of work a PMO does . I also understood that the importance and significance of PMO in IT company.Some of functions that PMO does are:- 1.New projects launched:- PMO looks out for new projects that have bee...

Ever wondered   what is the production cost of any item that we buy?Let it be cool drink,FMCG product or any other.Example normal coke bottle production cost is 3 to 4 rs.But it is sold at a whooping price of rs 12 in retailers place.Now question comes why?Why this much high price. Well the journey of rs4 to rs 12 is supply chain.Coke gets its ingredients from its suppliers and produce the beverage in their plant and then passed into the distributors from distributors it goes into retail store and then quenches the thurst of customer.So in this chain everybody adds   margin and the so high price.Logistics and supply chain involves the process of both inward and outward movement of goods from one place to another place.Logistic management is basically effective integration of right product,right quantity,right place,right time providing right value to the customer.As organizations are trying to be more leaner and giving emphasis on cost reduction logistic and supply chain...

As business becomes tough .Companies are searching new ways to market themselves. They are targeting cost effective means of marketing .Ad budgets are shrinked and much more importance to internet.Internet marketing has grown from strength to strength.Be it social media,company website and google ads are some of the effective means of making your presence felt.Be it in USA,India or China many people have access to internet .Facebook claims that no of users that have facebook account is almost equal to the combined population of India & China.This is a astounding fact that amount of people have access to Internet specially social media.Twitter made its debut in early 2004 and specifically targeted to the business community.To explain in simple sense Twitter is a online   social networking tool and a micro blogging site. Now question comes how to market yourself in twitter.Well to answer this every company would have a twitter page so when as a organization if you want ...