Twitter Marketing
As business
becomes tough .Companies are searching new ways to market themselves. They are
targeting cost effective means of marketing .Ad budgets are shrinked and much
more importance to internet.Internet marketing has grown from strength to
strength.Be it social media,company website and google ads are some of the
effective means of making your presence felt.Be it in USA,India or China many
people have access to internet .Facebook claims that no of users that have
facebook account is almost equal to the combined population of India &
China.This is a astounding fact that amount of people have access to Internet
specially social media.Twitter made its debut in early 2004 and specifically
targeted to the business community.To explain in simple sense Twitter is a online social networking tool and a micro blogging site.
Now
question comes how to market yourself in twitter.Well to answer this every
company would have a twitter page so when as a organization if you want to
market yourself find out who are target audience .Target audience can be find
out by site named as Twellow,Follower wonk,We follow.These sites are
considered to be twitter’s yellow pages .Above mentioned sites help to find
people in a particular region and also
get list of people who are interested in organization products and services.
If You are
an organization and confused to how to increase the followers then below
mentioned steps would help in designing effective twitter strategy:-
1. Share valuable
content in your own voice
2. Use keywords
in your tweets
3. Share links
to useful content
4. Find out what clients want
5. Cultivate
relationships
6. Be helpful
7. Share links
back to your website for list-building
8. Tweet links
to your blog more often
9. Connect your LinkedIn
account with your Twitter account
So the question comes what
organizations and MNC’s tweet. News articles,Industry news,Press releases,Functionalities
of a product,Blogs,Product launches & Conferences/Tradeshows/Seminars or
Events
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