Twitter Marketing


As business becomes tough .Companies are searching new ways to market themselves. They are targeting cost effective means of marketing .Ad budgets are shrinked and much more importance to internet.Internet marketing has grown from strength to strength.Be it social media,company website and google ads are some of the effective means of making your presence felt.Be it in USA,India or China many people have access to internet .Facebook claims that no of users that have facebook account is almost equal to the combined population of India & China.This is a astounding fact that amount of people have access to Internet specially social media.Twitter made its debut in early 2004 and specifically targeted to the business community.To explain in simple sense Twitter is a online  social networking tool and a micro blogging site.


Now question comes how to market yourself in twitter.Well to answer this every company would have a twitter page so when as a organization if you want to market yourself find out who are target audience .Target audience can be find out by site named as Twellow,Follower wonk,We follow.These sites are considered to be twitter’s yellow pages .Above mentioned sites help to find people  in a particular region and also get list of people who are interested in organization products and services.


If You are an organization and confused to how to increase the followers then below mentioned steps would help in designing effective twitter strategy:-
1.     Share valuable content in your own voice
2.     Use keywords in your tweets
3.     Share links to useful content
4.     Find out what clients want
5.     Cultivate relationships
6.     Be helpful
7.     Share links back to your website for list-building
8.     Tweet links to your blog more often
9.     Connect your LinkedIn account with your Twitter account

So the question comes what organizations and MNC’s tweet. News articles,Industry news,Press releases,Functionalities of a product,Blogs,Product launches & Conferences/Tradeshows/Seminars or Events

Comments

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