Online Digital content and its foray into Indian Entertainment Industry


Indian entertainment industry specifically Hindi channels are flooded with soaps, dance shows,singing shows etc etc.All the shows have actually saturated and made TV viewing boring.There are no shows like Game of thrones,Baywatch etc.Instead all the Indian shows are fully emotional,melodramatic and zero in content.There are very less shows present in Indian TV which  which rise up to the standard of International reckoning.There is same old concept where aspiring singers dancers etc will be in stage and  judges would be judging the shows passing on the judgement.All shows are now a days so boring and repetitive that on weekends you tune into different channels and all will be telecasting singing or dance reality shows.We have different seasons of reality shows coming into the picture.Talking about weekdays oh my god all channels would be telecasting saas-bahu serials with emotional atyachar and camera would be zooming in and out with some really irritating background music.Indian audience patience is tested with these shows as soaps run for years  and decades with rebirths,deaths & new generations etc etc.

The youth is fed up and started looking out for different options and choices where they could find different content which is totally new and untouched.Indian shows requires a new pinch of innovation ,rawness,newness which is highly engrossing and enticing.The answer to the same is Online Digital content.Options like Amazon prime video,Hotstar,Voot,Alt Balaji,Viu and Netflix have entered into the Indian entertainment industry and are giving tough competition to all the TV channels

1.Amazon prime video:-Amazon prime video I would say first in India start the concept of viewing content online.It has some really new intriguing shows for Indian audiences such as Inside Edge, R.madhavan’s Breathe.These series are highly popular and has got a positive response from Indian audiences.Leaving the seasons Amazon prime gives access to the all Holywood seasons and shows and also latest Hollywood and bollywood movies

2.Hotstar:-The Online platform of Star TV where all the reality shows,movies,sports are offered.Live streaming of IPL matches and cricket matches are some notable mentions.Also Hotstar also got access of Hollywood shows and movies with its premium feature

3.Netflix:-Seeing the success of online Digital content.Netflix has launched its original hindi series Sacred games which is extremely liked by Indian viewers.With an Imdb rating of 9.2 it shows the newness,suspense and drama which is  very much required in Indian channels

4.Viu:-Viu another online digital platform had launched its web series named “Social” based on crime,cyber security and dark web.Viu has also Korean shows and other offerings to cater the needs of Indian viewers

5.Voot ,Sony LIV and ALT Balaji:-Voot the online platform of Viacom 18 which has shows from Mtv.colors and movies.Sony liv the online content for Sony TV and Ekta’s Alt Balaji has some good shows to be offered

All the web seasons are able to tell a story more than 2 hours of movie and less than soap. So it would .The online content is its intial entrance stage and it’s a dark horse and would give tough time for the TV industry .To be fare enough if Indian TV  channels  do not start focussing on revisiting their strategies then soon Online Digital content would not be a other viewing option rather substitute Television.

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