5 Innovative startups which have been really successful
Running a startup is not
everybody’s cup of tea.As an entrepreneur you need to believe on your idea and
foresight on the potential of market.You need to have tons of
courage and determination to take
some brave decisions which change
the game of market.There are 5 startups which I believe are kind
of disruptive innovation and highly
successful:-
1.Pepperfry:-Well past 5 to 10 years back nobody would have thought
that furniture could be ordered online.Although flipkart and amazon were
selling furnitures but I believe there would
be less people who would have bought via flipkart and amazon.Pepperfry’s
unique entry into the unorganized has given new option to vendors and customers
for their furniture needs.It has lot of offerings in the product portfolio and
expects to reach breakeven by 2018-19.Seeing the potential of market
similar players like urban ladder,furlenco have also entered into market for
getting a pie of market share
2.Big Basket:-If newspaper reports are to be believed then online
grocery giant Big basket has already breakeven which means every unit they sold
is a profit.Everybody have apprehensions that grocery cannot be ordered online
because Indians have tendancy to go to brick and mortar stores then buying
online.However the busy city life,traffic conditions do not allow a household to invest time for their daily
urgent needs.Big basket is very popular in big cities .It’s not to say the
least Big basket has roped Shahrukh khan as their brand ambassador .Big basket
is not only giving tough competitions to their online rival grocery retailers
like Grofers,Flipkart & Amazon pantry but also giving tough time to big
retailers like Big bazaar,more stores and Reliance mart etc
3.Swiggy:-Swiggy literally means unbelievably legit and
awesome.Swiggy the superman styled logo online food delivery app has really cut
through the market and created a complete new space for every potential to explore.Food
delivery was already popular in rest of world and also in india via dominos and pizza hut much
before.So the idea is not new but way Swiggy has deep dived and brainstormed
via partnering with restaurants is really incredible.Food panda the first
entrant is almost in dormant mode with not much ads and very less
promotion.Seeing the potential in market players like uber eats have also
entered into the market .
4.Paytm:-Well the paytm success story is actually great example how
quickly one should adapt according to the environment.Rewind back to year of
demonitization where there was shortage of currency in India.There were big
queues in ATM and shortage of money.Paytm’s unique option of paying money from
a small amount to larger amount is highly successful.Now almost every
shopkeeper in cities have paytm account and use it for their business
transaction.The way paytm has grown from 2016 to till date is at a
unbelieveable speed.There were many firsts like concept of cashback,paying via
QR code’s,wallet based payment & opening of Paytm savings bank account is
absolutely unbelievable.They are adding more and more features into the app and
increasing worth of brand.Paytm also has become sponsor for all the BCCI Indian
cricket tournaments.
5.Ola :-Bangalore based transportation network;India’s answer to
Uber.Ola cabs has been highly successful.The range of offerings like Ola
auto,ola prime and Ola rentals are some new additions.Altough there were
reports that Ola was running loss and plan to merge with Uber but I believe the
problem has soughted out and they are running in profits.
In all the new business which are
in launched recently there is amalgamation of 2 to 3 business where you require
minds of engineer,banker,chef,vendors
and other different roles.So this is the new way of launching business where 2
to 3 business are assorted and given as package
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