Hindi Chini bhai bhai:Really???

The tensions in Indo-China border have moved to all together very different level. Stern warnings and heated arguments being exchanged now a days both between Indian and Chinese politiciains.Chinese media continuously targeting Indian politicians and testing the patience of Indian government. China reminding about 1962 defeat and India replying with statement saying that India of 2017 is far more powerful then 1962.Also awareness being spread by citizens in what’s app and other media about boycotting Chinese products from market. Chinese products in recent times are sold in large volumes in India. Specially mobile phone market of India .Mobile phone marker of India which was once ruled by Nokia and Samsung is now completely occupied by Chinese companies.



Companies like Gionee,Vivo,Lenovo,Oppo,One plus and MI have nearly invaded India by selling smartphones in every nook and corner of India. Talk about tier 1 and tier 2 cities everywhere Chinese smartphone companies have almost started selling smartphones in all medium like online, retail stores and brand alone strores.The craze of Chinese phones is very much high in Indian public which is a plus point for the same.Some really clever branding strategies are used by Chinese companies in order to gain market share .All the Chinese smartphone companies understood that Bollywood and Cricket are the selling points and most important things in India.So these brands are using Bollywood and Cricket to advertise their products and go into the minds of Indian consumer

Let me quote some examples of the same. Oppo smartphones is sponsor of Indian cricket team .So imagine the visibility it would get during cricket matches via ads,brand ensorsements,hoardings etc.Vivo being the title sponsor of IPL and also Vivo investing lot of money for and becoming sponsor of reality shows,dance shows is a clever move to get into the minds of Indian consumers.Talk about Brand Ambassadors One plus 3T flagship phone was advertised by Amitabh Bachchan,while Vivo has Ranveer Singh ,Gionee using Virat as Brand amabassador.Leaving this we have MI phones which are not alien for Indian youth.All these brands are using the strength  and power in order to get into minds and hearts of Indian consumers ,at a time when Chinese army is at war state against India.No longer “Hindi Chini are  bhai bhai”.Those days are gone lets create more awareness among people and appeal them to no longer go for Chinese products.Also request government to take some stern steps   for all the Chinese companies  like increasing direct taxes or boycotting products

Chinese companies have not only invaded smartphone market but also all other sectors in India.Its time now to show our patriotic side and believe in Swaraj.

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