Innocent Maestro's views

2014 has been a forgettable year for Indian cricket.It is this year that Indian cricket has toured heavily overseas.The year started with touring with New Zealand where India lost test series 1-0. Then bouncy and swing pitches of England.Even though India won 2 nd test but the performance detoriated post that Indian batsmen did not have answers to the determined swing bowling.Now presently tour of Austraila also reiterates the story once again that “Indians are Lions at home and cats at overseas”.Even though we won ODI’s and T20 overseas but failed in test matches.Test matches are the most difficult ones and it tests patience and endurance of cricketer .Test match is an examination of cricketer from becoming great cricketer  to legend .Indian players seem to be more comfortable with Blue jersey(ODI& T20’s) than White jersey’s(Test match)  .There was a point where we dominated test cricket under the captaincy of Saurav Ganguly where we started winning in overseas.Our ov...

Communication is one of the best way to express your feelings,thoughts,ideas to others.Be it communication with parents with their child,teacher with their students and even PM with their citizens.In latest times many PM’s have come and gone but Narendra Modi is an exception.The intiatives that he has taken since he has come to power is commendable and appreciable.His pledge on cleaning river  Ganga and allocating funds and starting driving  on Cleaning India and hoping for better future.Cleanliness & Sanitation which is deep rooted issue in India something we Indians have accepted it but Swach Bharat campaign has made people aware and conscious about our environment and living.His speech in US Times Square would really make every Indian proud .His initiative of asking ministers to prepare timetable and how they would roadmap for future clearly shows that he is leader .His campaigning on state elections for Maharashtra shows that even though he is the PM but still a team...

Vikas Gowda,Ravi Kumar,Mary Kom,Rakesh Kumar,Seema Punia,Yogeshwar Dutt,Abhinav Bindra,Sushil Kumar,Babita Kumari ,Sania Mirza,Saina Nehawal etc etc.There is more to this list.India once criticized to be non sporting nation or so to say cricketing nation.Nation was obsessed with cricket where sports was synomous to cricket.But this cliché has completely changed.What Best statistics has proved it Be it Glassgow Common Wealth Games or Recent Asian Games held at Incheon .India has scored high in these games.India was ranked 8 th and  5 th in Common Wealth Games  and Asian Games respectively.So what we have done differently that we have scored and progressing towards sport superpower.Previously  we were almost begging for getting a medal.It was clear shame that nation of great population could not produce great sports persons. But during course of time this has changed.After the success of IPL,Winning of Cricket world cup and unexpected Gold by Abhinav Bindra in 20...

Idea cellular the flagship of Aditya Birla Group.Idea is one of the operators with Airtel and Vodafone which has focussed on PAN India Coverage.Idea being the 3 rd largest mobile network  provider has left no stone unturned in terms of branding.Idea has always focussed on Branding and advertisements for building its brand value.Idea as a mobile operator always focussed on value added services for differentiating itself in the market place.Idea ad campaign  has always focussed on democracy,language,education and removing barriers.Be it “Walk the talk”,Use Mobile Save trees campaign or the latest and popular “No Ullu Baanoning campaign”.No Ullu Bannoing campaign has made Idea score high on brand recall in the minds of consumers.Idea decision  of not featuring Abhishek Bachchan in these campaigns and primarily focussing on Value added services ie mobile internet.It took the concept of circumstances,situations and other possible sequences in which common man can become foo...

With the makeover of cell phone to smart phone.Smartphone  Wikipedia defines as a phone with advanced computing capability and features .As the market place flooded with smartphones ,it has created a new market for apps.How would you define apps well I would define app as computer program that runs on smartphone .Recently we have seen that the  apps ,online brands have aggressively started marketing themselves.People using smartphones recently have mushroomed like anything virtually everyone has a smartphone which either runs on Android,Windows or an Ios platforms.Seeing at this rise online brands   have started themselves marketing aggressively.Brands like Myntra,Flipkart ,Red Bus,Book my show have not only made their presence in online space but also started marketing themselves in all forms of media. Flipkart has actually expanded its product portfolio from selling books initially to now  selling virtually everything like TV’s ,Washing Machines...

Resource is defined as source of supply from which benefit is produced.But when we take organization into consideration then resource is complete combination of both human & physical .How do we consider that organization has grown or organization is growing.Experts will say that Profit after loss(PAT),revenue,turnover and how many new clients the company has made.There are many metrics like above which organization calculates and based upon that they decide whether they are actually growing or not.But the above metrics does not give actual picture.The reason is it might be possible that PAT has been doubled but actually company has cut down its human resources.Revenues have gone up but  company has cut down costs . So sometimes, statistics does not reveal the actual picture.From statistics we can infer the possible outcomes but it does not give the real picture.Organization always operate under risk of human resource.This risk cannot be eliminated but the impact of...

Its not enough to be good but it should be great."Good companies meet needs while Great companies meet markets".The above quote was  given by Father of Marketing Phillip Kotler which I agree fully to this quote brands which were blockbusters previously and now there are no where in market.This shows that as times change the needs of customer,demands of customer and dynamics of market also changes.With the advancement in technology the needs of customers have changed drastically.Companies need to continously innovate in marketplace to survive.Companies should not only try to meet the needs of customer but also need to understand the customer and market and try to provide value to the customer. There are companies/products which did not innovate in market place and so they lost their hold in market place.Bajaj Chetak,Ambassador cars,Uncle Chips,Orkut,Promise Toothpaste,Sil Jam etc are some brands which according to market place did not update themselves and now the...

Google created new OS called Android .Google thought with Android it can give good run for money for Apple Ios.But actually it surpassed all speculations .Actually it created new line of business.From Friyo to the latest Kitkat android journey is not less than miracle.Only 3 years into market anroid has become buzz word in today technology.Primarily targeted for Touch screen or say to say smart phone handsets android is not less than revoloution.The factors which makes and andriod most famous are low cost , customizable and open source for high tech devices.Android  is one of the core factor which has contributed to the surpassing of mobile phone users over PC users.This has created new demand for creating for various apps.In Google play store there are 1 million apps present in todays time.This shows the kind of demand of apps  that is present in today’s tech market.It has become high priority of app developers to ensure quality of apps that go into play store. ...