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Showing posts from August, 2012

Mcdonald’s is a operation genious

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Operations management is a field which is related with the strategy of organisation which helps to optimize existing resources and get maximum output in cost effective and timely manner.Mcdonalds is one of those food chain corporations which has implemented operations management principles and got maximum revenue . Product : Mcdonald deals with hamburgers .So when it wanted came into India it had to study the indian market.Indian consumers have different taste and prefernces.So in order to understand the customer preference it had done market research in Mumbai where it found out that from a normal common man to a software engineer.Everybody is fond of eating Vada-pav .So it modified its product according to tastes and preference of  Indian consumers and served burgers with Indian flavours . Capacity planning : Demand is not easy to predict .There is always a element of error attached into it.When Mcdonald initially came to India it had opened only in New delhi and...

Ready to cook is growing

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Time and tide waits for none .So now people are living in such a hurry.They do not have time to take their timely meals also.Our cities are crowded while our traffic is increasing day by day.Cities is becoming more crowded.This busy life has given rise to a new segment growing so to say a  business opportunity. Well when we now walk into supermarket there are so many brands offering ready to cook.Specially noodles section is flooded with so many players .There are so many players who have quietly entered into this segment and giving a really tough time for market leader(Maggi) .Chings hakka noodles offering chinese touch while Sunfeast yippee noodles are an alternative while knorr soupy noodles have also satisfied the taste buds of people.These companies promoted their products aggressively by endorsements and many other campaigns. This led to the decline of market share of Maggi .Maggi quick to understand the importance of market and situation reacted swiftly....

Need of Succession planning

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Pranab Mukherjee has become the 13 th president of India.Being chosen the first citizen he was elated by the support given by his party members and others.The Indian presidential elections this time saw a political angle attached to it.There was lot of hype and   buzz for the candidature .But leaving Dr.Kalam nobody has done justice to the post.  Srimati Prathiba patil term was reigned with controversies and we can term it as controversial legacy.So what I want to convey here is great deal of planning and many other factors should be considered while choosing the first citizen of the country . Succession planning so to say helps in solving these issues.To define succession planning in a simple way it is a Succession planning   is a process for identifying and developing   internal people   with the potential to fill key business leadership positions in the   company .  Succession planning is a way where company can find out availability of expe...