Mcdonald’s is a operation genious
Operations management is a field which is related with the strategy of organisation which helps to optimize existing resources and get maximum output in cost effective and timely manner.Mcdonalds is one of those food chain corporations which has implemented operations management principles and got maximum revenue . Product : Mcdonald deals with hamburgers .So when it wanted came into India it had to study the indian market.Indian consumers have different taste and prefernces.So in order to understand the customer preference it had done market research in Mumbai where it found out that from a normal common man to a software engineer.Everybody is fond of eating Vada-pav .So it modified its product according to tastes and preference of Indian consumers and served burgers with Indian flavours . Capacity planning : Demand is not easy to predict .There is always a element of error attached into it.When Mcdonald initially came to India it had opened only in New delhi and Mum