100 cr benchmark

The way our movies are made is completely changed.Previously,movies were made keeping in mind to impress each individual.But lately we can see no of movies targeting only specific audiences.Each director presents story in  his own way.There are theme based movies.Now movie trailers are so intriguing that they drag audiences.Similarly graphics have become part of a movie.So much marketing is done before movie is relased such as music release,motion posters,interviews etc.   But now  bollywood is making a new turn 100 cr.100 cr is a  new buzz word in bollywood.

3 idiots:Highest grosser of Bollywood till date

Since the release of 3 idiots this buzzword has started.3 idiots has done a business of 202 cr highest by an Indian movie.This led to creation of 100 cr clubs.Every big budget film is now thinking a business of 100 cr.The latest entry into this club is Rowdy rathore and there are movies like Bodyguard and also Dabangg etc.So is 100 cr the new mantra to drag audiences?

Well its too early to make any speculation.Fingers and eyebrows are raised.Like Shahid kapoor says that “he does not make films for 100 cr” and Vidhu Vinod Chopra also says that “he wants to make sensible films not 100 cr films.But definitely this trend is getting up in btown.

Shahid kapur

I think it is not easy for a movie to make 100 cr business.Let me tell you all the 100 cr movies includes satellite rights,music release,theatrical collection,distribution expenses entertainment tax etc.So when we remove this expenses then from movie collection then the actual collection is much much less than claimed.100cr is very important for actors because if a movie earns 100 cr then a actor can charge higher price for his next film.

So 100 cr is a trend which is just starting up and everybody hopes that it will bring  healthy competition in bollywood.100 cr is benchmark and every person in film fraternity is striving for.