Innocent Maestro's views

There is ongoing debate that facebook will overtake google.Many industry experts say that facebook is next big thing.But when we look into their business model of google & facebook is completely different. Both are blue ocean companies but their business model & way of operation is completely different.When we look into sources of revenue of facebook & google it is radically different.Google creates more enterprise value with its search engines .Google biggest invention recent times is its Android system which is biggest hit.Adding to it Google has its own operating system & also Google chrome browser is widely used by computer users.Secondly,Google has also paid form of search in some companies from which it creates huge chunk of income.Thirdly,Google’s traditional source of income is from advertising during search. When we come into facebook scenario.Facebook only form of revenue is from advertising.Secondly,Facebook is just a social media website so it’does not cre...

Green Marketing as an art of creating an awareness among consumers about carefully planned and developed eco compliant products and services using competitive pricing, promotion and distribution strategies that leads to increased uptake of product and services, increase in ROI and finally consumer satisfaction. Why do marketers go for Green Marketing are:- A.Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. Therefore, green marketers have diverse and fairly sizeable segments to cater to.Some examples are:- 1.The Surf Excel detergent which saves water (advertised with the message—"do bucket paani roz bachana") 2.The energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, c...

US put debt ceiling 14.3 trillion on billion dollar.In May,2011 US had reached that mark or debt.Rebuplicans said that because of fiscal deficit.Fiscal deficit occurs due to stimulus package. Since Government expenditures is not equal to expenses (govt spending).Large amount of money has been spent on health issues ,social security.Republicans favoured reduction of taxes & also asked Obama government to keep close look on fiscal stimulus package,money on health etc.Obama government was not on same pitch it wanted to increase taxes in order to fulfil the fiscal deficit.This opinion was completely rejected by Rebuplicans.So both parties took time to find soloution and took a 2 months time.US had turned from credit to debt country Timothi Gaitenan who manages treasury department of Central bank of US.He was given the responsibility to manage Govt expenses for 2 months.So the step he took was he did not issue pension funds for 2 months.He used pension funds for 2 months to manage ...

Amul is derived from Sanskrit word Amoolya which means precious.Amul stands for Anand Milk Union limited.Amul has done many things differently & people recognize Amul is one the trusted brands in India.Amul is basically .Amul pattern has established unique model for rural development.Amul is brand formed by co-operation .i.e(GCMMF-Gujarat Co-operative Milk marketing foundation) Amul’s innovation that it has done from its inception.Firstly,Amul mascot(Amul girl) which is round eyed,chubby checked,winking on us.This mascot has able to cater many audience around from masses to classes.Amul’s hoarding are always less but bring lot of attention to viewers. Secondly,Amul follows umbrella branding by which all products are marketed in a single ad.This is one of unique things done by Amul compared to its competitors.Amul third innovation is its packaging.It has 360 degree shrink wrap packaging labels.It is covered from top to bottom & it also gives space for promotion.It is covered f...