IPL 2016:Will it able to catch Eyebrows
Well it is that time of year where Indian teams shed’s off national jerseys and start playing franchisee cricket.IPL is in its inception of 9 season and its no short of controversies. Be it spot fixing,Harbhajan –Sreesanth incident ,conflict of interest Mr .Sreenivasan and also suspension of 2 franchisees.IPL in every season has its own share of controversies and has dented the image and brand of IPL .IPL in its every season has provided full on entertainment and also created lot of controversies.So in order to get out of this and to save the image of IPL BCCI and Ad agencies have come up with some clever things to build the brand image of IPL 1. Ek India Happywalla :Considering the situation of our country where intolerance is being branded as the thing.The theme song of the IPL specifically focuses on One India which is of complete happiness.So cricket which is worshipped as a religion in our country will be able to sooth the environment and be ...