Innocent Maestro's views

Star sports the numero uno of sport broadcasting in India has gone from strength.Launched in 1993 and nearly 22 years after its inception it has 4 major channels and has become broadcasting major international tournaments be it EPL, Bundesliga or being the prime sponsor of Indian cricket team.It has done it all.The point of interest which I look from outside is the way it is using to create a buzz or build up for a sporting tournament. Let me present you with some examples:- ICC Cricket World Cup 2015: India was not in great form going out into the world cup after series loss in England and Australia;experts did not gave a chance.The way Mauka Mauka campaign was designed for Indian team and the way new ad was coming post each match is something incredible.Its not like before world cups were not broadcasted but the way Star sports created buzz with Mauka mauka campaign considering the form  of Indian cricket team .  Pro Kabaddi league :Pro kabaddi league which was...

Ever since T20 has come into Gentleman’s game.It has given cricket the necessary makeover which it was looking out for.Almost 8 years after its invention all the test playing nations have their own T20 leagues.Be it IPL ,Big Bash or any other.This gives selectors a really tough choice to choose for because there would be pool of players that need to be considered .This is a actually a good headache for selectors as it increases particular team’s bench strength.The other headache which countries are facing are whether to keep 3 different captains for 3 different formats .i.e T20,ODI’s and Test cricket. Each format in itself presents a unique challenge in its offering .Test cricket being more traditional way and tests the temparement of players,while ODI cricket  is all about planning,mixing  caution with  aggression  and handling pressure while T20 is all about High speed cricket,Aggressive cricket and risk free cricket.Each format  has actually demanded s...