Innocent Maestro's views

Idea cellular the flagship of Aditya Birla Group.Idea is one of the operators with Airtel and Vodafone which has focussed on PAN India Coverage.Idea being the 3 rd largest mobile network  provider has left no stone unturned in terms of branding.Idea has always focussed on Branding and advertisements for building its brand value.Idea as a mobile operator always focussed on value added services for differentiating itself in the market place.Idea ad campaign  has always focussed on democracy,language,education and removing barriers.Be it “Walk the talk”,Use Mobile Save trees campaign or the latest and popular “No Ullu Baanoning campaign”.No Ullu Bannoing campaign has made Idea score high on brand recall in the minds of consumers.Idea decision  of not featuring Abhishek Bachchan in these campaigns and primarily focussing on Value added services ie mobile internet.It took the concept of circumstances,situations and other possible sequences in which common man can become fools.Consider sh

With the makeover of cell phone to smart phone.Smartphone  Wikipedia defines as a phone with advanced computing capability and features .As the market place flooded with smartphones ,it has created a new market for apps.How would you define apps well I would define app as computer program that runs on smartphone .Recently we have seen that the  apps ,online brands have aggressively started marketing themselves.People using smartphones recently have mushroomed like anything virtually everyone has a smartphone which either runs on Android,Windows or an Ios platforms.Seeing at this rise online brands   have started themselves marketing aggressively.Brands like Myntra,Flipkart ,Red Bus,Book my show have not only made their presence in online space but also started marketing themselves in all forms of media. Flipkart has actually expanded its product portfolio from selling books initially to now  selling virtually everything like TV’s ,Washing Machines.Myntra’ the fashion ret