Innocent Maestro's views

Advertising   is a form of   communication   for   marketing   and used to encourage,   persuade audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.This is what Wikipedia defines a advertisement.This is exactly what Frooti’s new ad has done.Scorching summer is back and price war has started between Coke and Pepsi.These 2 brands have almost ignored Frooti.Frooti has always strike chord with its consumers with its innovative branding at right place and at right time.This time also  "Magic of Frooti" campaign it is also no way different.  Frooti new ad completely stressing high on branding elements.The way the ad is conceptualized,scripted and showcased is a  perfect example of how ad should be done.The story,lyrics and casting of  both children and adults is actually superb.Music and jingle compliments to the ad and the situation.One more important thing is  SRK  g...

Today’s automobile market has changed drastically.The way business is done is also changed.Lifecycle of products is also changed.The product lifecycle is reduced,shortened and is changing very fast.This is applaicable for all industries and is no way different for automobile industry.Automobile industry in India few years ago was in very nascent stage where consumers were looking for value for money but know consumers are willing to pay more or say to say spend more on buying cars.The players in Automobile sector are completely revamping their strategy but in this race the Indian carmaker has lost it.This has shown in its financial results were there is sharp decline in the sales. Tata Motors the trusted name car maker which has the ability to build world’s cheapest cars and also has the ability to build vehicles like Sumo and Safari.But this carmaker is facing stiff competition from all sides be it consumers and also its rivals.Talking about rivals Mahindra has eaten share ...

There was a time when banks used hardly any computers for their daily operations.Infact they opposed the use of computers .They preferred their  traditional way of banking.But winds of change had to come and it came that nobody expected it.Even it was a pleasant  surprise banks adopted the use of computers and this made banking day to day operations more simpler.Now we see banks are aggressively adapting Internet banking,mobile banking and also phone banking.Credit cards have now become integral part in  banking . So as credit card frauds ,financial frauds have also increasing .Recently there was a news that one persons credit card were used simultaneously in different locations.Well hackers,frauders bypass payment gateways & hack customer accounts .This is a high alert and very much big concern for banks.Banks in order to win in marketplace are going digital but they are not focussing or should I say they are not ensuring safety and security.      ...