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Showing posts from February, 2013

Why MBA has lost its charm?

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R ecently in newspapers and media you see lot of articles are flown in the media that MBA are hired less .Only 10% of MBA graduates are hired to the corporate sector.What’s the reason behind this .It has been mentioned that because of more no of MBA colleges .Lot of MBA colleges  have come up in all over India.That’s the prime reason mentioned in the article .To an extent I do not agree with this article .The reason is there is lot of engineering colleges all over India but the demand for engineering graduates has not increased or decreased .There is stability of demand in corporate sector for engineering students. The main reason or root cause is not because of more no of colleges .Firstly,MBA course curriculum has to change .MBA means  presentations, attention to detail,analysis friendly and specially one should have common sense.MBA as name says it talks about business and the fact is business cannot be taught it has to experienced  so MBA acts as a enabler i...

Decoding Maruti’s Success

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Maruti a household name in India.Maruti symbolizes people car in India.From layman to business tycoon everybody recognizes Maruti.Even though Indian government has no stake in the automobile still Suzuki motor corporation has kept the name because of strong brand recall and mindshare that maruti possess .Automobile sector is one of business which depends on  lot of parameters to be successful .I  believe that one of key parameters is volume or variety.Volume is how much cars that automobile is able to manufacture.While variety refers to the different kind of vehicles that a brand can offer.Automobile sector is more of volume driven business.But Maruti Suzuki thought else wise and followed variety than volume. Let us focus on some of the models that it has launched.You have entry level cars such as Maruti 800,Esteem and Alto while hatchback car segment Ritz,A-Star,Swift,Wagon R and Sedans like Ertiga,Dzire,SX4. Multipurpose vehicles like EECO,Omni et c.Not to for...