Innocent Maestro's views

Starbuck s a global coffee  giant which has its operations in nearly 60 countries enters India which makes the count 61.India coffee segment is scattered with global players like barista,costa coffee,Gloria Jeans  and etc.All these coffee giants are struggling to get their act together and have very poor margin in India.They are struggling to get their act together in order to impress consumers.The only successful player in this premium coffee segment in India is Café Coffee day.There can be various reasons contributing to the success of its growth.First mover advantage,ambience and experience itself  made it popular and has got higher market share than any other coffee Research shows that most of Indian consumers are youngsters and not the typical coffee consumers.So youngsters do not have the disposable income which means they cannot afford to spend a premium amount on coffee.India is mostly a tea drinking nation which makes the life of coffee giants more diffi...

Businessman always see a vision that is far far ahead in others mind.Entreprneur is a person or so to say a visionary who identifies a need and puts his  competencies a produces a product/service.Entrepreneur take a very bold step when they start a business.They do not know whether their product will be successful or blockbuster or failure . I would like to elaborate a entrepreneur who is regarded as  true American or a American story.I am talking about Mr  Parker who has brought a blockbuster product “ Parker Pens ”.Parker pens is a trendsetter in pen industry.The story/idea from where “Parker pen” got invented is strange as well as ironic. Mr Parker was an ordinary clerk working in a shop selling fountain pens.Leaving this he had a inbuilt passion in exploring fountain pens.He used to help mechanics working in the department repairing fountain pens.He was very skilful and always used to work overtime and getting the job done.He used to cure defects that were ...

Well if we have ride Hercules cycles ,ate Parry Sugar ,drank parry agro’s tea /coffee or have a chola insurance then Murugappa has touched our lifes significantly.That’s what group claims  and yes its bet comes true “Bet we have met”.Its true and amazing that a corporate house is into so mauch diversified business.Murugappa a Chennai based conglomerate which is into Engineering, Abrasives, Finance,   General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals.   “Tatas of South” are market leaders in 28 businesses and has manufacturing facilities in nearly 13 states.Hercules  cycles,Parry Sugar,Coromandel and Cholamandalam are so strong in their own business units and almost market leaders.Child brands have become so popular and so strong that people have almost forgotten the parent brand.So after years of sleeping  Murugappa group wake up finally.Murugappa group on a branding spree.It is promoting  the brand...