Innocent Maestro's views

Project is a temporary endeavor which has definite start and end and also has assigned cost ,time attached to it.This is definition of a project .But now if you ask anyone in corporate irrespective of hierarchy all say there are no projects,there are no business.It is difficult times  business is going through.Then I wondered every IT company has a PMO (Project Management Office) .PMO looks after smooth transition of projects from initiation to migration in place.PMO also monitors  whether each project follows the Project Management practices and are also in accordance with want mentioned by client.Now I thought since each company has very less projects then what does a PMO do.But when I asked,enquired I was astonished that kind of work a PMO does . I also understood that the importance and significance of PMO in IT company.Some of functions that PMO does are:- 1.New projects launched:- PMO looks out for new projects that have been launched and also looks out no of pip

Ever wondered   what is the production cost of any item that we buy?Let it be cool drink,FMCG product or any other.Example normal coke bottle production cost is 3 to 4 rs.But it is sold at a whooping price of rs 12 in retailers place.Now question comes why?Why this much high price. Well the journey of rs4 to rs 12 is supply chain.Coke gets its ingredients from its suppliers and produce the beverage in their plant and then passed into the distributors from distributors it goes into retail store and then quenches the thurst of customer.So in this chain everybody adds   margin and the so high price.Logistics and supply chain involves the process of both inward and outward movement of goods from one place to another place.Logistic management is basically effective integration of right product,right quantity,right place,right time providing right value to the customer.As organizations are trying to be more leaner and giving emphasis on cost reduction logistic and supply chain is seen

As business becomes tough .Companies are searching new ways to market themselves. They are targeting cost effective means of marketing .Ad budgets are shrinked and much more importance to internet.Internet marketing has grown from strength to strength.Be it social media,company website and google ads are some of the effective means of making your presence felt.Be it in USA,India or China many people have access to internet .Facebook claims that no of users that have facebook account is almost equal to the combined population of India & China.This is a astounding fact that amount of people have access to Internet specially social media.Twitter made its debut in early 2004 and specifically targeted to the business community.To explain in simple sense Twitter is a online   social networking tool and a micro blogging site. Now question comes how to market yourself in twitter.Well to answer this every company would have a twitter page so when as a organization if you want to m

Film making has changed the way it is done.Bollywood celebrates its 100 years and in this 100 years it has changed from black and white to complete digitization and use of technology.Technology has became enabler in film making.Not to say it has became an integral part in film making.Before film is released audio release function takes place,trailer and also teasers are released .In this way the films are marketed and also craze is generated among people.Gone are the days when a film was used to make for all audience but know we have so many creative directors,innovative marketing and  films are made on radical and different subjects.Similarly ,there is also a paradigm shift in which films are produced and also it is financed.New way of financing is "crowd sourcing or crowd investment". With this common man can fund their own films provided if there is provision made by the director.  Well when we can a define crow d sourcing as a  collective effort of individuals who net