How an ad agency works ??????

Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action.

We can build a blockbuster product but it needs to be marketed well in order to be recognized in market. Advertising gives that  edge.The point is effective promotion is required .Lets take for instance the bottle wars(Coke vs pepsi).When we drink coca cola & pepsi there is less difference of taste.The taste is almost same.For decades we have seen that these 2 giants rope big celebrities,innovative marketing campaigns  and brilliant positioning starategies in order to tap customers.Even after the pesticide problem the was very small dip of sales.These shows the power of advertising.One more instance we can recall is the Cadbury rebuilding after the problems of worms in the factory.So when we look into how ad agency really works there are essentially 4 departments

Client servicing:Client servicing deals with clients, understands the requirements of client.This department sit with client and give input on how a brand can be poistonned.The role is basically a communicator between creative team and client.

Strategizing team:Strategizing team is next team which actually understands clients business,target audience and decides on how well the brand can be poistonned.Effective poistonning is essential for a brand to be successful.Examples of poistonning ; In automobile industry Toyota is positioned as quality,Volvo for safety,Mercedes Benz for Design & Luxury,Maruti Suzuki as people car,while Nano as common’s car

Creative team:Creative team consists of copyrighter and visualizer.Copyrighter essentially looks at the legal aspects of an ad.He makes sure that idea is new,novel and cannot be copied by the competitors.Visualizer effectively visualizes the advertisement.He look after the creative aspects of ad.He visualizes scene by scene of ad.Visualizer and strategizing team both work together in order to make effective ad

Media & Planning department:Media & Planning team basically buys television slots where the brand can be effectively promoted and targeted.Example a woman’s hair oil ad can be targeted during daily soaps & serial,a automobile ad can be targeted during festive occasions etc.