Innocent Maestro's views

India is becoming global power. There are changes in  economic policy and so to say we are opening up our economy.But one of the sector retail is still not opened.So to say the retail is more unorganized.There are more haats,kirana stores and unorganized retail.Organized retail constitute nearly 2% of India retail .There is huge market and potential for organized retail. Many business tycoons have identified this and future group,shoppers stop aditya birla group and tata have eneterd this sector.But still there is lack of reach and people prefer to buy in kirana store then in any supermarket..Optimizing retail store is one of the biggest headaches faced by owners. Only spencers group is expected to  reach break even on 2013.Rest all supermarkets are performing  dull and there are less foothalls in this supermarkets.Because of this these supermarkets  suffer from high inventory cost,carrying cost etc. There are  simple techiques that will helpful in

Advertising   is a form of   communication   used to encourage or   persuade   an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. We can build a blockbuster product but it needs to be marketed well in order to be recognized in market. Advertising gives that  edge.The point is effective promotion is required .Lets take for instance the bottle wars(Coke vs pepsi).When we drink coca cola & pepsi there is less difference of taste.The taste is almost same.For decades we have seen that these 2 giants rope big celebrities,innovative marketing campaigns  and brilliant positioning starategies in order to tap customers.Even after the pesticide problem the was very small dip of sales.These shows the power of advertising.One more instance we can recall is the Cadbury rebuilding after the problems of worms in the factory. So when we look into how ad agency really works there are essentially  4 departments