War on search

Today we are living on age of information. Everything is available on internet.Every human need answer is available in internet. No of users in this technology are increasing day by day.The reason is Cricket and football matches are broadcasted live through net ,Product launches through facebook kolaveri becomes popular through you tube .Companies are selling books to laptops in this medium.Internet medium is so much cost effective that it has become a very effective promotion tool.Internet has made our life easy and has made us globalized

Companies like Google and facebook used internet platform and they have become big multi millionaire companies.Google started in late 1996 while facebook in 2004.There is difference of 8 years between Google and facebook but they are verge of war on search.After the cola wars they next brand war is search wars.Google and facebook are both blue ocean companies.They have created industry of their own in which they are market leaders.These market leaders have grown so much strong that they are invading each others territory.Let us look into their activities.


  1. Larry page in Google focussed on innovation as mantra for success.He encouraged employees to come up with new ideas ,conceptualize develop and execute.While facebook have a thing called “Hackathon” where employees or engineers give ideas and hack them.This is something new and strange but it is successful. 
  2. Google focuses on effective results while facebook on effective and efficient results.Examples are Facebook timeline profile ,like button and other minute innovation come up early then innovation of Google. 
  3. Google has its own mail gmail which has largest no of users having the account to tackle this Facebook launched storyboard which is combination of IM,text messaging and email.It has created a platform which is very successful.There are more people using this feature in facebook than traditional Gmail. 
  4. Google launched its android operating system which is big hit .The main reasons are it is a free source and it is high speed.Android is buzz now in market and almost every mobile handset maker is using it.What facebook did is integrated its website with various mobile hand sets. 
  5. The most important thing they way we do search is completely changed.When we want to buy a product say a car ;When we type Google we get publicly available expert opinion and previews of product but when we type in facebook we get publicly available private information about the product .This makes users to stay more time in Facebook and get used to it.Studies have shown that there are more people spending time in facebook than on Google.



This is a kind of war going on digital media.Google scores on its youtube ,gmail,google maps and various other products.While google has made its presence in closed economies like china, Pakistan and other countires.On other hand Facebook relies on continuous innovation,invading privacy and application & games on its website.Facebook is banned in countries like china .Facebook has become so large that it is in its pre IPO stage while Google has become agile and is fighting hard to stop decining market share.It will be interesting how these brands will take on each other
Location: Bangalore, Karnataka, India

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