Why Chennai Express is so successful?
Film making in India has taken a 360 degree turn.Producers have understood the importance of film and accordingly promotions are made for the film.Now a days I believe that almost 1/8 th of budget of a Film is spend in its promotion.Production houses choose innovative ways to target audiences and create buzz in market.Chennai express is one of the best example of movie with a perfect branding,marketing and promotion strategy.I do not say that Chennai express is successful only because of its clever promotions but this has definitely contributed for the movie doing well in theatres. A few examples which I think has contributed to success are 1.It is believed that Red chiilies entertainment invested a huge budget on outdoor advertising which includes hoardings,posters & billboards etc.It is estimated that around 1.4 crore was sent alone in Mumbai for setting up its posters/hoardings.This strategy was done to create buzz among masses about the movie which was a lucrat